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Posted September 24, 2021
Crowe PR (Public Relations)

Media Specialist

Crowe PR (Public Relations)
San Diego, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Crowe PR is an award-winning national public relations and marketing agency. Our team of public relations, influencer marketing and social media experts across the country knows how break through the noise, build brands and help companies grow revenue and deliver on their mission and vision.

Our work enables companies to enrich the lives of others, change the world for the better, create once-in-a-lifetime experiences and even save lives. And, we make an impact and ensure client success, while staying true to our values, supporting our employees, developing extraordinary leaders and elevating industry standards.

About the Role:

We are searching for our next Media Specialist to support our media relations strategy and outreach in the hospitality vertical. The ideal candidate for this opportunity thrives in a dynamic entrepreneurial environment and is willing to take risks and think big. A passion for brand development, strong written and verbal communication skills, and a results-oriented mindset are what will best set this individual up for success. If you are someone with prior media relations experience that is a proactive, creative, strategic thinker, and looking to grow your skills and be a part of an amazing agency culture that delivers exceptional client service, we want to meet you!

Job Title: Media Specialist

At-Will Employment: This position is an at-will employee position.

Responsibilities:

  • Assist and support senior Media Team with the management of clients’ 90-day plans; strategize with account leads and teams to do so effectively and efficiently;
  • Monitor trends within clients’ industries, flag, and report them to Media Team for discussion and with initial recommendation;
  • Pitch and secure impactful placements for clients;
  • Create pitch angles and timely news hooks for accounts;
  • Update Media lists to ensure all contacts are relevant and up to date for client needs;
  • Consistently meet/e-meet with media to establish and maintain “friendly” status;
  • Draft introductory pitches to new media contacts to expand company reach;
  • Draft press materials, including but not limited to press releases, pitches, and media advisories;
  • Monitor and flag coverage to account coordinators, with context behind each;
  • Understand and explain media metrics, including impressions, circulation, ad value, Domain Authority and more;
  • Participate in client calls as needed to update the client on pitching priorities, big wins, current trends, overarching goals/strategy, etc.;
  • Run the regional TV media program to ensure that our clients are being pitched to regional news stations regularly;
  • Send out media requests to account leads for ideas and assign pitching responsibilities;
  • Create media briefing documents;
  • Kick off quarterly plans for accounts you support, inputting planned media strategy, including pitch angles, descriptions, media targets, etc.;
  • Aid in creation of quarterly report for clients you support, including top media slides, media by the numbers and coverage list;
  • Support account teams with client comms, document preparation and strategy;
  • Participate in relevant new business presentations;

Job Requirements:

  • 3+ years of PR/media relations experience;
  • Bachelor’s Degree in communication, journalism, or a relevant field preferred;
  • Excellent oral and written communication skills and knowledge of AP Style;
  • Standing relationships with media;
  • Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research;
  • Displays utmost professionalism internally and externally, with clients, partners, etc.;
  • Ability to share ideas and experience to foster positive strategic collaboration amongst team members;
  • A good and active listener, someone who reads people and those in a room well (and adapts their style and response accordingly);
  • Ability to effectively manage and prioritize multiple client projects and deadlines across teams;
  • Ability to understand client success extends beyond media relations; analyze business growth, media relations, and corporate communications in relationship to each other;
  • Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution;
  • Ability to work in a dynamic environment through flexibility, resilience and a positive outlook;
  • A lifelong learner;
  • Experience with Cision, MuckRack and/or other journalist databases and reporting tools;
  • Proficient at Word, Excel, Outlook, and PowerPoint.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. This job description should not be construed in any way to create a contractual relationship.