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Posted September 23, 2021
Paper

Social Media Manager

Paper
United States ⚠ [Archived] No Longer Accepting Applicants

Driven by the mission to democratize education, Paper is the leader in personalized learning. Partnering with innovative schools and school districts, Paper helps deliver true educational equity through their category leading Educational Support System (ESS) that offers virtual access to 24/7 tutors and essay reviewers. Founded in 2014, Paper philosophically believes that all students should be given the tools and resources to reach their academic potential, independent of socio-economic status, geography, language or other barriers. Today, Paper is partnered with over 700 schools and supports over 750,000 students. We are headquartered in Montreal, Quebec with remote employees across the US and Canada. Paper is proud to have been named by GSV as one of the most transformational growth companies in digital learning .

Responsibilities

  • Design and implement social media strategy to scale brand and company awareness across all key stakeholders
  • Create actionable plans to both grow and maintain followers on key social media platforms such as Twitter, Facebook, YouTube, LinkedIn, Instagram, TikTok
  • Act as a channel owner for all social media accounts (including knowing each channel’s best practices, deciding which content goes out where and when, and adapting content across channels)
  • Manage and deliver on a weekly/monthly social media content and campaign calendar; work with content and creative teams to generate engaging and high performing social media content
  • Creating weekly/monthly reports on KPIs across social media channels (and ad-hoc reports for major marketing campaigns, sponsorships, etc.)
  • Implement social listening (including monitoring hashtags and branded keywords, detecting brand safety issues, identifying real-time marketing opportunities)
  • Supporting influencer marketing efforts (such as identifying and selecting influencers, reposting content, and engaging with influencer posts)
  • Supervise all aspects of social media interaction between followers and the company, and ensure a positive experience
  • Guide best practices for social media adoption across the company (guidelines for employee sharing and posting to amplify corporate efforts)
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

  • Degree in business, marketing, journalism, public relations or related field
  • Minimum of five years of experience working in social media management
  • Experience in Education, Government, Politics, Non-Profit is a plus
  • Hands-on experience managing multiple social media platforms (LI, Twitter, FB, IG, TikTok, YouTube)
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Relevant experience determining and attracting a target audience
  • Hands on experience in content management
  • Excellent copywriting skills, with a keen design eye
  • Excellent communication skills
  • Analytical and multitasking skills

About Paper

A great place to work! Paper offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.

We are naturally curious and have strong attention to detail. We love working in a team environment where trust is key and we all strive to make an impact every day. If this sounds like the right fit, please apply and come work with us.

We believe that diverse teams build better products. Paper does not and will not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, age, national origin, disability, marital status, sexual orientation, or military status in any of its activities or operations.