Director, Digital Media - Influencer Marketing

You’ll Thrive In This Role If

Position Summary... What you'll do...We’re looking for a Director of Content & Influencer Marketing who will be responsible for building business strategy, creator & influencer partnerships, and omni-channel activations—designed to connect inspiring storytelling to easy buying solutions while driving brand equity, engagement, and sales.You’ll work closely with our Content & Commerce, Social, and Partnerships teams, as well as leads across Marketing, Product, & Technology to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and evaluate potential collaborations.

• You have a deep knowledge and expertise in the creator and influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems
• You’re naturally in-the-know on the hottest up-and-coming creator and influencer personalities, trends, and communities
• You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments
• You’re experienced driving both brand and performance marketing objectives, with proven success
• You’re invested in team development, lead by example, and are a collaborator at heart

Challenges you’ll tackle:

• As part of a fast-growing team, you will lead and evolve business strategy for influencer marketing, inclusive of vision, iterative roadmap, channel strategy, & activation
• Cultivate relationships with creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions
• Evolve and scale influencer & creator offerings & infrastructure broadly for Walmart
• Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities.
• Act as an external and internal advocate, working closely with cross-functional teams to drive programs forward
• Evaluate and test new features as partner & influencer offerings evolve, with an eye towards scalability

Not only will you get to work on one of the most entrepreneurial marketing roles at Walmart, building an influencer ecosystem that shapes both organizational objectives and ever-evolving consumer behavior but you’ll also be empowered to hunt for innovative partners and influencers, structure working relationships in creative, dynamic ways, and launch newsworthy collaborationsYou'll really impress us if you have...

• A minimum 12+ years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Media)
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
• Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
• A builder mentality, ability to build programs from the ground up and self-start with little direction

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing or related field. 3 years' supervisory experience. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Working on cross-functional teams or projects Primary Location...121 River St, Hoboken, NJ 07030-5989, United States of America