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Posted October 01, 2021
Cronin

Social Media Manager

Cronin
Glastonbury, CT, USA ⚠ [Archived] No Longer Accepting Applicants

About Us

Cronin is one of New England’s top independent creative marketing and advertising agencies with industry focus in Healthcare, Financial Services, and Consumer Goods. We’re continuing to grow and invest forward in our company. Cronin forms long-term relationships with top tier clients and challenger brands based on its leadership thinking, creative excellence, and business impact. Cronin is Creating Better. Our company has a collaborative culture with 80 full time employees. We’re always looking to connect with individuals who want to create the best work of their lives.

About You

You check your social media platforms before you even taste your morning cup of coffee. You follow brands you like on social media and even some you don’t just because they do social right. You thrive on staying on top of the rapidly evolving digital world we live in and look at social media as the perfect opportunity to connect with people, move them, entertain them, educate them and get them to act. You’re creative and curious with an appetite for continual learning. You think big picture but enjoy doing the little things that get you there. You’re insightful and analytical. You thrive in a team environment while having the ability to lead projects independently. You’re a conscientious, efficient and hard worker with a positive, can-do attitude.

Responsibilities include:

  • Drive strategic thinking on social media campaigns for the agency and agency clients.
  • Develop social media plans inclusive of strategy, content strategy, platform recommendations, boosted post strategy, KPIs, etc.
  • Develop and execute social media programs to include:
  • Developing monthly editorial calendars
  • Developing/creating social content including messaging and visual assets
  • Managing social properties including posting, boosting posts, monitoring, active response, optimizations
  • Develop and execute social media measurement and reporting to include hard metrics and insightful analysis.
  • Collaborate with internal team on influencer marketing initiatives.
  • Monitor and understand emerging platforms, social trends, industry developments and continually evolve social media work to reflect the changing landscape.
  • Understand clients’ business/product/service, industry, customers, competitors and trends.
  • Provide ongoing client consultation to bring greater value to client relationships.
  • Participate in ideation sessions and actively bring new thinking/ideas to the table.
  • Participate in new business presentations as needed.
  • Ensure all agency deliverables meet the highest standards.
  • Maintain communications with supervisor and rest of agency team.

Reporting Relationship

Reports to VP, Engagement & Influence.

Qualifications/Experiences:

  • Education: BA/BS in communications, marketing or other suitable discipline
  • 3-5 years’ social media experience; prior agency experience a plus
  • Proficient across all social media platforms
  • Proficient with social media tools
  • Excellent written and oral communications skills
  • Strong interpersonal and organizational skills
  • Thrives in fast-paced environment and ability to juggle multiple responsibilities
  • Advanced PC skills (Word, Excel, PowerPoint)

This is an exempt position.

This position requires in-person work at our Glastonbury, CT office.

Background check required.

Please no recruiters.