Brand Manager, PR
About Us
Cronin is one of New England’s top independent creative marketing and advertising agencies with industry focus in Healthcare, Financial Services, and Consumer Goods. We’re continuing to grow and invest forward in our company. Cronin forms long-term relationships with top tier clients and challenger brands based on its leadership thinking, creative excellence, and business impact. Cronin is Creating Better. Our company has a collaborative culture with 80 full time employees. We’re always looking to connect with individuals who want to create the best work of their lives.
About You
You’re a high-energy communications professional looking to sharpen your public relations and social media skills while taking on new challenges. You’re passionate about finding ways to best connect with a brand’s target audience and creating break-through programs to build awareness and drive action. You love writing, working with the press, executing events, and managing client relationships. You thrive in a team environment while having the ability to lead projects independently. You’re curious and passionate about your field, always striving to expand your skillset and bring new thinking to the table. You’re a conscientious, efficient and hard worker with a positive, can-do attitude.
Responsibilities
- Understand and be an expert on clients’ business/product/service, industry, customers, competitors and trends.
- Serve as the primary client contact on select accounts; manage, build and maintain strong client relationships including managing all client communications (e.g., weekly status reports, calls/meetings, agendas, meeting reports).
- Handle the day-to-day execution of programs, including but not limited to:
- Writing press materials
- Building relationships with traditional and new media
- Distributing press materials and conducting media follow up to secure coverage
- Planning, coordinating and executing events and promotions (occasional night and weekend work required)
- Developing and executing influencer marketing initiatives including identifying influencers, negotiating deliverables and managing relationships
- Developing, negotiating and managing sponsorship and/or partner relationships
- Results tracking and reporting on all client activity
- Provide ongoing client consultation to bring greater value to client relationships.
- Participate in ideation sessions and actively bring new thinking/ideas to the table.
- Ensure all agency deliverables meet the highest standards.
- Maintain communications with supervisor and rest of agency team.
- Manage work flow through the agency and work with other agency departments as needed.
- Financial management (e.g., billing, budget summaries) on designated accounts.
Reporting Relationship
Reports to VP, Engagement & Influence.
Qualifications/Requirements
- Education: BA/BS in communications, public relations, English or other suitable disciple
- Minimum 5 years communications experience; prior agency experience preferred
- Strong interpersonal skills
- Excellent written and oral communications skills
- Thrives in fast-paced environment and ability to juggle multiple responsibilities
- Excellent organizational skills
- Advanced PC skills (Word, Excel, PowerPoint)
- Proficiency with PR tools
- Driver’s license required
Salary and title commensurate with experience.
This position requires in-person work at our Glastonbury, CT office.
This is an exempt position. Background check required.
Please no recruiters.
