Media Strategist, Paid Media (Sports/Entertainment)

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named to AdAge’s A-List four times, and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.

Laund... Service is currently seeking a Media Strategist to plan and execute paid media campaigns for a Broadcast/Tune-In client. The ideal candidate is a paid social expert who thrives in fast paced, data driven environments. The role will report to the Director of Paid Media and will be collaborating with the client on a day-to-day basis. Ideal candidate has deep knowledge of and passion for paid social advertising and the paid distribution landscape and is comfortable with analytics, insight, and measurement.

Responsibilities

• Manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on brand awareness and reach based campaigns.
• Execute campaigns across a variety of platforms, including Facebook/Instagram, Twitter, YouTube, Snapchat and TikTok.
• Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis.
• Execute day-to-day audience, creative and copy optimizations within campaigns.
• Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.
• Communicate with external teams including vendors and partners.
• Implement best practices for paid social and audience targeting with oversight from Director of Paid Media
• Rotational weekend work is mandatory as campaigns run 3-4 days over the weekend.
  
  

Requirements

• 2-3 years professional experience working in paid social at a brand, publisher, agency, or similar.
• Demonstrated proficiency in planning, managing and executing self-service paid social campaigns.
• Well-rounded experience in developing holistic media plans, with the ability to speak to how paid social fits within an overall media strategy.
• In-depth knowledge of paid social marketing fundamentals including targeting options and critical dimensions for measuring success (i.e.: targeting behaviors, demographics, etc.)
• Experience managing multiple media campaigns.
• Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
• Exceptional attention to detail and organizational skills.
• Strong verbal and written communication skills (experience with client-facing communication a big plus).
  
  

Benefits

Competitive salary, unlimited PTO, 401(k) and much more!