Director, Growth Marketing

air up – A revolutionary way of drinking

Are you looking to take on a new challenge in a creative and highly motivated team working to make a positive impact in the world? At air up it is our mission to support the well-being of consumers and enable a more sustainable lifestyle by offering a globally unique, refillable drinking system.

What makes air up special? We have harnessed the physiological science behind taste perception to add flavor to water using just scent. With air up, consumers can enjoy the taste of cherries, peaches, orange-passion fruit or even cola, while drinking only water. No sugar, no artificial additives and no other ingredients - but 100% surprising taste and less plastic waste. Join us to establish the market segment of “scent-based taste” and radically redefine drinking.

#thinknewdrinknew

Join our awesome team in the US as:

Director, Growth Marketing (f/m/d)

Your responsibilities:

• You will be responsible for the consumer's journey from acquisition to repeat purchase.
• Your team will plan, create and control of all our campaigns across Google, Facebook, Instagram, YouTube, etc.
• You lead Influencer marketing as a performance channel
• You optimize the customer journey through the entire conversion funnels
• You continuously test of our communication and beta functions
• Observation of trends and developments in the publisher environment as well as communication of best practices in the team
• Testing and scaling further channels and platforms of best practices into the team
• Development of a KPI-based success measurement for marketing activities in the field of digital marketing (across business areas and media)
• Conception of a holistic success measurement for defined marketing concepts of marketing management
• You define how we engage with the customer base, as well as looking to drive incremental revenue
• You shape customer loyalty and therefore our company's success
• You set up a satisfying KPI system, gain understanding of customer needs through insight, segmentation & data analysis and track retention targets against company goals
• You will manage a team of performance marketers, influencer marketers and CRM specialists and build a strong team incl. development of the individuals
• Proactive interpretation of the results and derivation of implications for decision-makers and those responsible for (activities)

That's you

• You have 5+ years’ experience in relevant roles with branding: planning, measurement, integration with performance campaigns
• In your suitcase you also carry work knowledge of measures to support acquisition, repeat purchases and maximizing retention
• You know how to define requirements for effective use of the Performance channels, CRM and its infrastructure
• You have gained extensive experience in B2C, especially in high volume eCommerce businesses
• You have cross-channel performance marketing experience
• You are highly productive, effective and see problems before they arise
• You have experience building and motivating teams
• You bring a collaborative spirit
• You enjoy working in fast-paced environments

This is us

We are much more than we are able to put into words - but to mention a couple of things which make working at air up great:

• We are a diverse team from all over the world that strives for greatness
• With us, you will have a lot of responsibility in a job that creates value and has impact in a short and long-term decision-making environment
• We value you bringing in new ideas and testing new concepts
• Our strong growth provides excellent development options - professionally as well as personally
• We support you with a yearly training budget and many internal training possibilities
• Remote-friendly working culture! Without you missing out on anything
• And last but not least - we never leave fun out of sight, neither in our day-to-day work nor at our regular team events

Up for a new challenge?

Take your chance to be part of air up's success story! We are looking forward to your application.

Please apply through the link with your resume, salary expectations and your possible start date as well as any other information that you would like to share with us.

Privacy Policy

air up GmbH is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons, free of discriminatory behavior. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.