Social Media Manager
Wagstaff Media & Marketing is an integrated public relations and marketing agency devoted to the culinary, travel and wine and spirits industries. We offer a comprehensive suite of communications, digital marketing, and branding services for our restaurant, hotel/resort, travel destination, wine and spirits, and hospitality lifestyle clients.
Wagstaff is committed to creating and maintaining a diverse, equitable, inclusive, and welcoming team. We operate on the belief that we are stronger together. At Wagstaff, you will be a part of an intrepid, transparent, genuine, and sharing culture where we strive to make things better for our team members, clients, and communities.
We are looking for a dynamic Social Media Account Manager to join our team of versatile storytellers and marketers who are professionally dedicated to their passions for food, wine, and travel
RESPONSIBILITIES:
- Offer client facing strategy development and execution
- Lead client accounts and projects
- Attend and lead client meetings, and actively participate in new business proposal development and presentations
- Review and assist in research, reporting, list building, content creation, and content calendars
- Develop and implement strategic direction for client accounts
- Execute strategy in specialized areas such as social media community management, copywriting, influencer marketing, etc.
- Comfortable working independently and as part of a multi-functional team, coordinating with junior staff on deliverables
- As needed, coordinate (and attend) events on behalf of clients
- Coordinate photo and video shoots
- Execute and build paid social media strategies
REQUIREMENTS:
- 4-5 years working in a social/digital marketing or communications setting, agency experience is a plus
- Excellent communication, copywriting, editing and presentation skills
- Ability to work autonomously and with a team
- Experience managing multi-layered projects and meeting deadlines
- Manages time efficiently and effectively
- Possesses creative and strategic outlook with an ability to execute
- Highly knowledgeable in social media and branded content
- Experience engaging with senior executives on strategy
- Experience working with influencers at every stage of a campaign, from sourcing to contracting to creative and data-focused execution and reporting
- Proficient in Microsoft Office Suite and other platforms such as Adobe to be able to communicate, report results, create tools and templates for client work
- Adaptable, solution-oriented, and resourceful when tackling challenges and obstacles
- Experience in paid social media boosting and advertising
- Deep understanding of Facebook Business Suite, Instagram for Business and platforms such as Twitter, TikTok and YouTube for developing cohesive and strategic marketing campaigns
- Overall understanding of marketing funnels
- Experience analyzing data as it relates to campaign strategy
- Experience with creative content curation and/or execution, working with creative teams, photographers and videographers
- An overall passion for the hospitality lifestyle industries - restaurants, travel/destinations/hotels, wine & spirits. Must be able to communicate in a clear and professional manner
Wagstaff offers a nurturing work environment where creativity and professionalism are abundant, dynamic and independent thinkers thrive, and intrepid work inspires. Additionally, Wagstaff provides a variety of benefits and perks including medical, dental, vision, flexible-spending, and life insurance plans as well as 401(k) match, ample PTO, hospitality allowance, remoting capabilities and more.
