Coordinator, Influencer Marketing & PR-OPI

• Develop, lead and execute influencer community strategies that will increase brand awareness, engagement, consideration & conversion.
• Develop creative sampling and rewards strategies to positively impact influencer engagement and increase IGC. Collaborate with internal (brand, digital, social, fulfilment) teams to ensure influencers receive products based on appropriate launch timelines, content creation needs, and projected earned potential.
• Lead strategic membership recruitment and growing engagement of OPI owned consumer and professional earned communities, lead day-to-day planning and execution, plus internal and external communication with key stakeholders across NA & Global cross-functional teams.
• Lead tracking all program campaigns and influencers within Tribe Dynamics. Develop program KPI’s and provide monthly and quarterly reporting and insights, with recommendations to action learnings in future programs new program influencers for future paid brand partnerships
• Manage all aspects of the influencer community budget – ensuring all activities are on-plan, within budget, and timely.
• Efficiently communicate with agencies as a first-in-line resource for retrieving and providing influencer and press related materials.
• In conjunction with agencies, coordinate mass press mailings, shipments, and messengers to media and influencers, supervising for updates & removing duplications.
• Draft and edit documents such as launch calendars, ROS, agendas, one-sheeters, and plan presentations to ensure agency, leadership and multi-functional teams have easy access to the most current plans.
• Share and reapply NA influencer marketing news internally i.e., red carpet sponsorships, event recaps, etc. via Workplace, Newsletters, and email notifications.
• Lead influencer communications, strategy and planning with internal shopper marketing teams to drive influencer activation across top customers and channels including Ulta, Amazon, Sally Beauty and Value Market Distributors.
• Manage all coordinating aspects of event launches involving influencers i.e., invite list, gifting, onsite coordinating and onsite execution. Lead booking OPI nail techs for media shoots, press and red-carpet events.
• Review online publications to identify brand-relevant media coverage, including competitive market and industry information. Capture learnings and insights to share broadly across the NA commercial team.
• Brief upcoming product launches and innovations to agencies and contribute to brand brainstorms with creative ideas.
• Administrative support including expense reports, budgets, invoices, clerical tasks, scheduling and coordinating meetings, etc.
  

Qualifications

Essential:

• Detail Oriented: Ability to take in and organize multiple inputs, data points and action items, and simplify to deliver a plan while ensuring accuracy and sufficient depth of information.
• Business Data Analytics: Make recommendations based on data, including costs, Net Revenue, Margins, ROI, digital media and social media metrics and trends.
• Organized Self-Starter: Comfortable working across teams and functions, able to drive focus, collaborative inputs and agreement to a plan.
• Leadership: Ability to engage and lead a multi-functional team with focus on delivering results.
• Resourceful team player: Able to juggle multiple tasks and projects, prioritizing critical work and being accountable for results.
• Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team that spans geographies.
• B.S. In Business Administration, Marketing or Communications
• 5 - 7 Years related experience is Marketing or Business Administration support
• Comfortable operating in Microsoft Office Suite – strong PowerPoint deck creation skills is a must.
• Experienced with using Google Docs, and platforms Teamwork and Tribe Dynamics or other earned and influencer tracking platforms.
  

Desirable:

• Agency experience
• Ability to assimilate concepts and processes quickly and drive follow ups to closure
• Multi-Lingual – Specifically English + French, Spanish or Vietnamese
• Interest or experience in Beauty products or services category.