Director of Influencer and Entertainment Marketing

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured, and designed for the way our customers live their lives.

A bank for all of us.

As Director of Influencer and Entertainment Marketing you’ll...

• be the lead to identify, foster, and activate our primary influencer relationships
• create the strategy and execute influencer marketing campaigns to grow brand awareness, credibility and emotional connections among our customers through groundbreaking partnerships with cultural icons, athletes, and other influencers.
• develop partnership strategy across athletes, cultural icons and strategic partners
• cultivate relationships across industries that could foster future partnerships
• keep a keen eye on sports and culture to develop future influencer partnership prospects
• oversee the development of fully integrated brand campaigns that leverage partnerships to increase Varo brand awareness, engagement and brand love
• evaluate and structure potential partnerships and build business cases for recommended opportunities that drive brand awareness and drive new customer acquisition
• serve as the main connection of these relationships, proficient at handling celebrities and elite athletes, and nurture and grow the relationship over time.
• lead the cross-functional team to activate all facets of key partnerships including media, marketing, PR, content, digital, social and customer experiences (among others)
• provide regular updates to leadership and stakeholders on partnerships strategy, execution and results
• leverage data, insights, and measurements tools to measure the success of individual partnerships and the partnership program
  

You’re a Person Who...

• is a big picture thinker with an eye toward delivering on Varo’s mission and key business goals
• understands the detailed cross-functional implications of partnership decisions.
• has experience in sports and celebrity marketing, with your ear to the ground for potential opportunities
• has great relationships and contacts in the sports and celebrity worlds
• understands multicultural consumer trends, insights, passion points and media content consumption behaviors
  

You Have The Following Required Experience...

• developing go to market plans around key initiatives
• excellent interpersonal and team leadership abilities
• 8-10+ years of brand partnership and communications experience, with a proven track record of creating campaigns and activating the partnerships across all channels of integrated marketing
• have executed influencer partnerships with A-list talent
• have managed activation budgets of at least $20MM
• Strong organizational, communication, and program management skills
  

#MidSenior

About Varo

Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all digital, mission-driven, FDIC-insured, and designed around the modern American consumer.

As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.

We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.

Varo. A bank for all of us.

Our Core Values

• Customers First
• Take Ownership
• Respect
• Stay Curious
• Make it Better
  

Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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