The Digital Marketing Manager Role
Amy Myers MD is seeking a passionate, experienced Digital Marketing Manager to help lead key growth areas in our digital marketing team. We’re a fast-paced, fast-growing e-commerce company based in Austin, TX. Our ideal Digital Marketing Manager candidate will have deep experience with social media management, influencer marketing, affiliate marketing, business development and project management, as well as leading people. As manager, you’ll implement marketing strategies to grow new business, monitor performance, and suggest ways to improve what we do in those areas. You will report to the Senior Marketing Manager and partner across the entire marketing team to drive the brand forward on all key initiatives.
About Us
AMMD is AmyMyersMD.com, an e-commerce wellness platform that’s a respected resource for people seeking to get to the root of their health issues, find solutions, and take control of their health. An innovative market leader, AMMD aims to inspire a healthier, more informed world where chronic illness is a thing of the past and our tools are used by millions around the world to achieve optimal health.
Founded in 2017 by Dr. Amy Myers, a former Peace Corps Volunteer, emergency physician, functional medicine expert, and 2x New York Times bestselling author, AMMD is driven by her passion for empowering people to achieve their best selves. AMMD was named to the Inc. 5000 list of fastest-growing American companies in 2018 and 2019 and was 2020 Inc. 5000 Regional Winner.
We’re proud to be a gamechanger in the health and wellness industry. A nimble digital marketing company, we use the latest tools and research to deliver the very best in everything we do. Through our high-quality, physician-formulated nutritional supplements, proven, step-by-step programs, thoroughly-researched information, and world-class customer care, we serve the health needs of hundreds of thousands of people in 122 countries around the globe.
About You
You’ve managed the behind-the-scenes work of digital marketing teams in prominent, successful e-commerce companies as a Marketing Manager. Your success is based in part on the wide variety of experience you bring from areas such as web design and development, e-commerce, data and analytics, marketing automation, and also from your excellent skills as a project manager. You are organized, prepared, communicate well, and know how to get work done through others.
You operate with a high degree of structure and skill. You’re fairly analytical and have a strong drive to master and complete any and all assignments. You have the agility to handle the rapidly changing priorities in marketing and a temperament that allows you to work with routine or repetitive tasks and like that many functions are predictable, systematic, and scheduled. Since marketing is a people business, you’re also socially approachable and somewhat outgoing. In short, you get things done and play well with others.
What You'll Do
- Translate marketing strategy into highly coordinated and actionable tactics to be implemented by the marketing team;
- Leverage KPIs across multiple platforms to analyze the impact of marketing programs in achieving their stated objectives, including impact on lead generation, LTV, and retention;
- Provide leadership to the social, influencer & affiliate marketing team, day-to-day management of team activities and deliverables;
- Execute marketing programs to support our overall strategic marketing plan;
- Partner with creative teams, internal stakeholders across the company (Product Operations and Customer Success), and external agencies and vendors to execute key marketing strategies and tactics;
- Lead the execution of social media, influencer and affiliate marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the appropriate internal processes.
Knowledge, Skills & Abilities
- At least two (2) years of experience managing a team of 5 or more people as a Marketing Manager;
- Strategic thinker and problem solver able to operate strategically as well as tactically with a competitive spirit and passion for results;
- Experience directing and coordinating dynamic marketing efforts with a heavy emphasis on social media strategy, influencer marketing and affiliate partnerships;
- Data-driven marketer with experience driving new business and hitting KPI goals such as revenue, earned media value and community engagement;
- An eye for great copy and creative including photography and graphics;
- High attention to detail with the ability to juggle multiple, competing priorities simultaneously;
- Team player with a passion for providing the best customer journey in a high-energy, fast-paced environment;
- Competence with Hoostuite and Refersion, or similar products;
- E-commerce experience, especially in the dietary supplements vertical, is a plus.
Why People Love Working Here
- Office at our new, state of the art campus, centrally located near Southpark Meadows in Austin, Texas
- Flexible WFH scheduling
- 15 days of annual Flex Time, starting day one
- Comprehensive medical, dental, vision, and 401k benefits
- Family-friendly work environment and events
- Monthly happy hours
- Team building events
- 45% discount on all AMMD products so you can live the solution
- In office smoothie bar, coffee, and fresh snacks
