Director of Brand and Influencer Marketing

Director, Brand Marketing & Influencer Marketing - hybrid role in Secaucus, NJ:

An insights-obsessed marketing strategist with a creative mind that can lead, inspire, excite and help grow our family of brands. Supports the Vice President of Brand to define the evolving brand identity, establish innovative marketing strategies and lead the brand communication and creative development. Day-to-day, oversees the development and execution of all brand programs, social media, influencer/celebrity, media, consumer insights, and public relations activities.

Key Accountabilities

• Responsible for defining and developing overall marketing strategy across brand, social media, influencer/celebrity/brand partnerships, consumer insights, and public relations to drive the business forward and ensure cohesiveness across all marketing efforts
• Creative business thinker of compelling brand campaigns aimed at driving engagement with its' brand target audiences, delivering measurable business outcomes
• Set, monitor, and report against key goals and performance on a weekly/monthly/quarterly basis with actionable takeaways across all managed programs
• Develop and set marketing and social campaign calendars that align with new product launches and drive against marketing activities
• Manage marketing budget and reconcile on a monthly basis
• Oversee the day-to-day responsibilities while managing brand marketing and social teams
• Manage internal and external agency teams against driving business results
• Develop and put in place an always-on influencer network, including logistics process, to execute against branded content and business needs
• Create brand awareness guerilla marketing strategies and implement them across multiple marketing channels
• Develop and define brand guidelines to guide marketing asset creation and communication
• Identify new areas/opportunities for the brand(s)
• The role of the Brand Marketing Director is highly collaborative, and as such, the Director works closely with all responsible Marketing, eCommerce, Creative, Legal, Finance, Analytics teams.
  

Skills And Behaviors

• marketing experience in the retail or fashion industry
• Strong background in social media and influencer marketing strategies
• Highly organized and keen attention to detail
• Excellent verbal and written communication skills
• Strong analytical skills
• Excellent team-building and development skills
• Proven ability to lead a team
• Ability to work effectively and across all areas and levels of the company to achieve goals
• Must be a team player, flexible, and willing to take on a variety of tasks
• Highly proficient in Microsoft Office