[US] Digital Media Coordinator- Social Media

Gen.G is looking to expand its US social media team - specifically, Gen.G is looking to hire a US social media coordinator to increase brand awareness, organic growth, impressions, and engagement. Supporting the acquisition of new fans while strengthening relationships with and maximizing the value of existing fans. You will be expected to understand esports competition, meme culture, and creators across a variety of game titles- such as Valorant, League of Legends, OWL, NBA2K.

Please note this is not a remote position, and candidate must be willing & able to be in office.

Position is as a Full Time Employee- 90 day probationary period

Key Responsibilities:

• Develop, plan, and launch content across all EN social media channels including but not limited to Twitter, Instagram, TikTok, and Twitch
• Develop strategies to support sponsor activations and to increase impressions for our sponsors
• Identify and develop relationships with brand-appropriate influencers, etc. to integrate into social communications
• Edit, post, and share content across platforms; Manage content across all social channels
• Maintain a witty, fun, and engaging dialogue with our communities on all social channels
• Monitor conversations on social media properties; escalate to appropriate internal contacts to respond promptly and effectively.
• Stay abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc. Identify and propose new opportunities appropriate for the brand.
• Proficiency in understanding the largest games and communities of @GenG (League of Legends, VALORANT, OWL, and NBA2K).

Qualifications:

• Minimum of 2 years of experience in esports or gaming
• A passion for esports and the Gen.G brand
• A strong understanding and passion for VALORANT & LoL - the ability to work at odd hours to watch Gen.G games, the ability to clip vods, and engage on social media with community leaders and teams
• A good sense of online humor and social awareness
• In-depth knowledge of current social media landscape
• Strong attention to detail and multitasking skills
• Ability to work both independently and collaboratively
• Proficiency with Photoshop and Gif generation tools
• Experience with social media monitoring and influencer marketing tools
• Ability to work with multilingual team members across countries and timezones

Preferred Characteristics:

• A passion for gaming and esports, with deep knowledge of the creator universe across various livestream platforms
• Ability to work with multilingual team members across countries and timezones
• Ambitious spirit, willing to take initiative on projects and work quickly and resourcefully
• Ability to handle multiple projects with a strong attention to detail
• Willingness to learn and grow in a fast-paced, dynamic “startup” environment
• Ability to lead projects if needed from conception to execution