Influencer Marketing Specialist
MATTIO is a market-making agency that brings awareness to brands with unique visions and voices. We use our well-honed communication skills, industry knowledge, and creative muscle to drive conversations, shape perceptions, and help clients achieve ambitious business goals.
At MATTIO, we believe that best-in-class brands are built through a disciplined approach to marketing and public relations strategy. Reputations are sealed with how brands react to salient news that captures mass attention. We thrive in this environment by reacting to the news of the day quickly, putting our clients in front of leading journalists, influencers, analysts, and investors.
▸ One of the longest-running and largest marketing firms in the cannabis space
▸ Leader in emerging regulated markets, such as psychedelics
▸ Roots in technology, lifestyle, and CPG. MATTIO AWARDS:
▸ Green Entrepreneur - Top 100 Cannabis Companies
▸ Green Market Report - Top 10 Most Effective Cannabis PR Firms 2019
▸ MG Magazine - Top 50 Cannabis Employers of 2019
▸ 2020 Stevie Award "Communications Team of the Year"
▸ 2021 Inc Magazine's Fastest growing (private) companies in America
We are seeking a talented Influencer Marketing Specialist to join our team. The ideal candidate will be an early adapter - someone who lives and breathes pop culture and who is constantly at the forefront of what’s new in social. They will have the ability to run Marketing campaign management - both gifting campaigns and larger creative campaigns. Will cover working with client to ideate campaign, execution (managing influencer relationship, feedback on content, etc), and KPI delivery.
Responsibilities:
- Develop and manage Influencer marketing campaigns - both gifting and larger creative campaigns
- Covers: establishing strategy and defining client deliverables, execution (managing influencer relationships, feedback on content, etc), KPI aggregation
- Data delivery - ability to identify and extrapolate data to translate for the client and show measured ROAS
- Client liaison - management of client accounts, defining strategy, delivering results all with a professional demeanor
- Influencer relations - influencer discovery, casting & negotiation of rates, content development, and on-boarding
Requirements:
- 3-5 years influencer marketing & has contacts/rolodex
- Data amassing and KPI derived mindset
- Client facing experience - professional demeanor
- Critical thinker - ability to problem solve independently
- Adaptive and able to juggle multiple projects at one time
- Early adapter - someone who lives and breathes pop culture and who is constantly at the forefront of what’s new on socials
