Strategist, Influencer Marketing
Influencer Division – Any US Location / Remote – Full Time
Tinuiti is looking for a passionate, senior level campaign manager to join our Influencer team. As a Strategist you will plan, design, and execute influencer campaigns that signify client success and innovative tactics. Think your job checklist matches ours? Reach out; we’d love to meet you!
What You’ll Do
- Execute and support influencer campaigns from beginning to end, including but not limited to identifying, vetting, hiring, negotiating and managing influencer partnerships.
- Be a talent buyer and relationship manager - you’ll interface directly with Influencers and talent agents alike.
- Manage campaign budgets and have the ability to efficiently run campaigns from start to finish.
- Ability to develop, organize, track and communicate campaign goals/KPIs and deliver to multiple parties.This includes everything from proposal ideation to wrap reports, and everything in between.
- Work collaboratively with other internal teams like Social, Affiliate, Creative, Analytics, to create integrated programming and industry-leading work.
- Client centric, hard working team player, focused on delivering cutting edge tactics and world class customer service.
- Accountability & ownership with limited supervision of influencer programs, successes, and failures for several client accounts.
- Effectively prioritizes efforts to focus on delivering on the most important items necessary to not only complete a campaign on-time, but to over deliver on client expectations.
- Ensure all work is top notch and FTC compliant to ensure impactful and successful programming.
Who You Are
- Learning on the Fly - Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
- Presentation Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working
- Customer Focus - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
- Action Oriented - Enjoys working hard, full of energy for new challenges, and seizes opportunity
- Functional/ technical skills - Strong functional and technical knowledge and skills within Influencer Marketing; has experience with some Influencer tools.
- Creativity - Comes up with new and unique ideas, original, and always adds value to brainstorming
- Peer Relationships - Finds common ground/solves problems for the good of all, solves problems with peers, is a team player, collaborates and supports peers
What We Are Looking For
- 2-5 years of related influencer work experience.
- Hands-on experience in working directly with influencers, influencer marketing and/or at a comparable agency.
- Ability to execute all steps of the influencer programming process (i.e. identifying influencers, vetting, making offers, content reviews, execution and analytics reports) - understanding this process and having the ability to execute against this process is key.
- Talent buying experience - directly with Influencers and talent agents.
- Strong project management capabilities, able to perform under pressure by efficiently prioritizing tasks and completing multiple items under deadline
- Strong understanding of FTC regulations in Influencer marketing.
- Strong integrated working style, highly organizational and strong communication skills
- Advanced computer skills, particularly Microsoft Word, Excel and PowerPoint or Google Docs, Sheets & Slides.
- Always keeping an eye on Influencer trends and being able to apply those trends to client work.
- Experience with Influencer tools is a plus (Captiv8, Mavrck, CreatorIQ, Izea, etc.)
- Experience with paid media channels such as, Facebook, Google Ads, Amazon, ect. a plus
- Experience working in Google Analytics is a plus.
About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
