Influencer Specialist, Brand Practice

Description

Influencer Specialist, Brand Practice

New York, NY

We are looking for an Influencer Specialist to join our Brand team in NYC. This person will demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients’ strategies. You will create influence strategy, contribute to campaign development, manage influencer procurement, and conduct reporting. This is an opportunity to push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives and have an impact on our Brand team.

What you’ll do as you move with us:

• Assess a client’s overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-com etc.)
• Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective
• Work within an integrated PR and digital team and develop a comprehensive understanding of your clients – their business, products, markets
• Develop concepts and programs for a diverse client roster across different industries
• Partner with client and account teams across different functions to deliver impactful results
• Contribute your ideas and work as part of an integrated, inter-disciplinary agency team
• Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives
• Stay on top of emerging technologies and trends – sharing your knowledge/learnings with a broader audience
  
  

Requirements

Experience that contributes to your success:

• 4+ years of experience with a focus in the consumer influencer space; agency experience ideal
• Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals
• Ability to assess a client’s overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-commerce, etc.)
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
  
  

Benefits

About BCW (A WPP Agency):

What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning.

For more information, visit www.bcw-global.com.

is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.