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Posted October 19, 2021
Cirkul

Performance Marketing Associate

Cirkul
Boston, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Cirkul is looking for an analytical, detail-oriented performance marketing media buyer. As a Digital Media Associate, you’ll be working with the Performance Marketing Manager to execute digital ad campaigns aimed at growing Cirkul’s loyal customer base.

Responsibilities:

  • This is a heavily hands-on role! This position is expected to be a high-caliber contributor to the performance marketing team
  • Responsible for campaign planning, setup, ad trafficking, ongoing optimization, and reporting for the digital advertising program
  • Flawless campaign execution including QA processes
  • Plan, implement, manage, and optimize performance-driven campaigns in API partner platforms, specifically social media platforms
  • Collaborate closely with influencer marketing and customer service teams in order to drive strong customer retention
  • Keep up-to-date on industry trends and communicate with larger team

Qualifications:

  • Minimum of 2-4 years’ experience in media or ad operations for DTC or eCommerce brands with proven results of driving strong growth
  • Deep understanding of lower funnel objectives and direct response marketing goals
  • Analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy
  • Affinity for digging deep in the weeds of execution and performance within platforms
  • Strong understanding of A/B testing best practices as it relates to improving efficiency and scale within media buys
  • Impeccable attention to detail
  • An innate understanding of user behavior on digital platforms and how to best engage with those audiences
  • Organizational skills that can balance multiple projects and tasks at the same time
  • Strong written and verbal communication skills with the ability to negotiate
  • Solution-oriented mindset
  • Ability to be an individual contributor and a valuable team player
  • Familiarity with analytical platforms such as Google Analytics, API ad platforms, Amplitude, SQL; Facebook Certified Buying Professional preferred
  • Bachelor's degree, preferably in Business, Marketing, Journalism, Communications, or related field

The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office.

About Cirkul

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water. The company has developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 99% and uses 84% less plastic. Cirkul offers its customers over 50 unique flavors, all with no sugar, zero calories, zero carbs, no artificial colors or flavors, and a range of functional enhancements. Hundreds of thousands of consumers are using Cirkul to transition away from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives. The company is growing at a tremendous pace, is consistently profitable, and is backed by world class investors.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Cirkul, Inc. is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.