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Posted October 19, 2021
Laundry Service

Media Strategist, Paid Social

Laundry Service
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named to AdAge’s A-List four times, and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.

Laund... Service is currently seeking a Media Strategist to plan and execute daily campaign delivery for our campaigns. The role will report to the Associate Director of Paid Media, and will work across various teams, including editorial, influencer, and branded marketing. Ideal candidate has knowledge of and passion for the social advertising and paid distribution landscape and is comfortable with media planning, social analytics, insight, measurement and working within a cross-functional team environment.

Responsibilities

  • Plan, manage and execute paid distribution of influencer and branded content (video and social) for advertising campaigns
  • Execute campaigns across a variety of platforms, including Facebook/Instagram, Twitter, YouTube, and TikTok
  • Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis
  • Execute creative and copy optimization (A/B tests) within paid social
  • Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns
  • Act as the account day-to-day lead through communication with internal and external teams when necessary, including clients, social vendors and partners
  • Implement best practices for paid social and audience targeting with oversight from Associate Director of Paid Media

Requirements

  • 2-5 years professional experience working in social media or social analytics at a brand, publisher, agency, or similar
  • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
  • Proven track record of managing and executing campaigns using native platform tools such as Facebook Business Manager, Google AdWords, Twitter Ads, TikTok Ads Manager
  • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights
  • Exceptional attention to detail and organizational skills
  • Strong verbal and written communication skills, including experience with client-facing communication

Benefits

Competitive salary, unlimited PTO, 401(k) and much more!