Content Marketing Manager

Expectful is on a mission to become the go-to wellness platform for hopeful, pregnant, and new moms. Expectful’s meditation and sleep platform has already transformed the lives of thousands of expectant and new families. Our vision is to build on this success by broadening Expectful’s offerings and growing them into the go-to wellness resource for anyone in their motherhood journey. Expectful will provide universal access to the holistic, evidence-based wellness solutions that have already helped millions of women worldwide. Join us on our mission to reshape how women access support on their journey to motherhood.

Overview

Expectful is looking for a creative and driven Content Marketing Manager to create compelling, engaging and impactful content via social media, influencer marketing, and partnership campaigns to help shape the future of our category-defining company that addresses the wellbeing of hopeful, expectant, and new mothers. Join us in creating a movement to change how women experience pregnancy and new motherhood.

We are a small, fully remote team with big ambitions, and you must be comfortable working in a fast-paced, early-stage environment as both a doer and strategist.

Responsibilities:

Social Strategy & Storytelling

• Work with Head of Marketing to develop and run social channel engagement and content strategies to deliver on acquisition and conversion goals for the brand
• Articulate our unique brand narrative across Expectful social channels through branded content, design, and thoughtful copywriting + storytelling
• Balance ownership of topline social strategy with execution of day-to-day content development, writing, posting, scheduling and community managing
• Ensure a uniform and inspiring experience across all channels

Influencer & Partner Marketing

• Develop and own the influencer pipeline to support Expectful marketing strategy across paid and unpaid initiatives
• Build relationships with like-minded influencers and partners in the hopeful, expecting and new motherhood space to leverage across social and digital channels
• Support affiliate programs, referral and code usage to support acquisition of new audiences

Team Dynamic

• Work cross-functionally to manage the end-to-end process of bringing all content to life
• Work closely with our content lead and graphic designer to craft compelling templates, franchises and stories across channels.
• Partner with Expectful leaders across varying initiatives such as community, services, meditations, courses and more to bring their stories and goals to life
• Cultivate online and offline relationships with influencers and partners in our space
• Support Head of Marketing and greater team in general marketing initiatives across the business as needed

Analytics + Data

• Consistently use insights and analytics to validate creative ideas, make strategic decisions and iterate on content assets
• Perform competitive market research to understand messaging effectiveness to evolve our brand and marketing touchpoints
• Report on success of campaigns and tactics against goals and make recommendations for optimizations

The best candidates have:

At least 3 to 5 years of social media, content development and influencer marketing experience

You are skilled in the following:

• Experience storytelling within a consumer-facing lifestyle brand (e.g., health, wellness, beauty, or fashion);
• Parenting category experience and/or subscription-services, a plus!
• Briefing + executing on creative ideas, both written and visual
• Experience working in Canva or graphic design programs
• Up-to-date on the latest social media trends, engagement strategies and best practices
• Exceptional copywriting and storytelling skills
• Insight-driven marketing — comfort working with data to optimize content strategies

You embody the following:

• Excitement for building a startup from the ground up
• Passion for mental health, wellness and serving women on their journey to to motherhood
• Ability to thrive in a remote-first environment — both independently and collaboratively
• Out-of-the-box thinker who will find creative ways to hit goals
• Hunger to combine data, research, and intuition to determine the type of content that will resonate with the market
• Growth mindset: Openness to different ideas, new information, and lifelong learning
• Problem-solving mindset: one step ahead in proactively delivering solutions, from small workflows to larger projects

We also have great benefits to make your life easier so you can focus on what you’re best at:

• Competitive salary
• Generous stock option plan
• Unlimited vacation
• 401K match
• Paid parental leave
• Healthcare stipend
• Annual educational/professional development stipend
• A company with an inspirational vision, a dynamic work environment, and a team of smart, ambitious, and fun to work with colleagues!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To Apply:

Please send your resume and a brief description as to why you’d be a great fit for the job to [email protected]. In your own human voice, let us know what makes you passionate about Expectful and what drew you to this position.