Senior Manager, Social Media

Johnson & Johnson is currently recruiting for a Senior Manager, Social Media. This position will be based in New Jersey or New York.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people.

With $82.1 billion in 2019 sales, Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.

The Senior Manager, Social Media, leads the global strategic and operational approach to drive ROI within interactive channels. This role sits on the global Media Capabilities & Operations team and works closely with the regions to improve efficiency and effectiveness, while continuing to drive innovation.

This person leads our media relationship with global social platforms (i.e. Facebook, Twitter, Snap, Pinterest, TikTok, etc.), and develops joint business and learning plans as applicable. In partnership with agencies and platforms, he or she drives best-practice identification, codifies and shares insights from pilots, delivers optimization frameworks, enables creative excellence, identifies targeting and measurement methodologies and cross-market insights, and ensures brand safety and data compliance.

This person also assesses the external environment and trends, and spearheads entry into new channels and adoption of new features, prioritizing opportunities to engage high-value audiences across both paid and earned media. He or she collaborates closely with: the Content squad on effective brand and influencer-marketing creative, insights and formats; the Global Consumer Care on community management and toolsets; the HCP squad for omnichannel planning and execution; and the eCommerce squad on performance models for omnichannel retail and direct-to-consumer acquisition.

This leader will be both a strategic advisor as well as an educator across brands, markets, agencies and social media partners.

Key Deliverables Include

• Facebook Media ROI: Lead global relationship, including joint business planning, pilots, and insights and data utilization to improve ROI. Own Brand Performance Index (BPI) formula and co-lead development with agency, partner and internal analytics. Pursue similar for other
• HVA Insights & Optimization: With agency and platform partners, evaluate high-value audience (HVA) targeting and delivery, buy types and formats, creative scoring, and KPIs across markets and within categories to bring new insights and drive optimization. Lead thinking in when and how to diversify media investment.
• Learning Plan & Pilots: Define & implement (in collaboration with CBI) learning agendas across core partners, scale and cascade pilots and insights. Engage partners in alpha and beta opportunities where there’s potential to scale.
• “Shoppable” Media Strategy: Drive strategy and capabilities for “shoppable” brand and shopper media on social channels, including technology and partner innovation. Identify opportunities for improved targeting, measurement and creative optimization.
• Executional Best Practices: Identify and codify best practices in creative execution, influencer and affiliate marketing. Define inputs into campaign, targeting and buying strategies, formats, and creative testing and optimization.
• AdTech Operations: With agencies, GCC and regional partners, manage access and capabilities within Ads Manager toolset, identify and scale additional tools that help streamline operations, insights and media delivery.
• Social media thought leadership: Define and continuously update the role of social in consumer journeys and communications. Partner with platforms to bring latest thinking. Demonstrate knowledge of and interest in the larger media landscape to understand and clearly communicate the role and opportunity within the channel.
• New Platforms & Innovation: Evaluate new entrants or new features and develop POVs, communications and engagement checklists to streamline learning and activation.
  
  

Key Responsibilities

• Social platform relationship management, including JBP and investment model, learning plans, executional standards, workflow development, audience insights and KPIs
• Squad (Precision, Content, HCP, eCommerce) strategic and executional support for best practices
• Innovation assessments and activation, training, brand safety and communications
• Technology and access management
  
  

Qualifications

Required Knowledge, Skills and Abilities:

• Established track record of marketing leadership success, identifying and implementing new business opportunities, measuring and delivering in-market results.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
• Experience in social media planning and buying, including streamlining media operations. An understanding of how to apply identity solutions and ad technologies to the social media buying and delivery ecosystem, as well as the digital and media analytics to drive ROI improvement.
• Demonstrated understanding of the influencer marketing ecosystem, ability to shape and influence brands, creative and media agencies to adopt best practices and ability to innovate via communications planning and pilot emerging opportunities.
• Demonstrated ability to collaborate successfully and build relationships with internal teams, platforms and agencies.
• Coaching/mentoring skills to develop marketers is required; a team-builder with a passion for working with creative people is mandatory.
  
  

Preferred Knowledge, Skills And Abilities

• Experience in negotiating with key partners to bring value to the regions and brands.
• Intimate knowledge of buying tools and functionality.
• Experience in DTC media and Professional media solutions.
• Experience working with Legal, Regulatory, Procurement, as well as global internal and external partners is preferred.
  
  

Required Minimum Education

• Bachelor’s degree is required.
  
  

Required Years Of Related Experience

• Minimum of eight (8) years of experience in media planning and buying, with a track record of success across social platforms.
  
  

Others

Travel is required up to 15%.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

United States-New York-New York-601 W 26th Street Suite 310

Other Locations

North America-United States-New Jersey-Skillman, North America-United States-Pennsylvania-Fort Washington

Organization

Johnson & Johnson Consumer Inc. (6101)

Job Function

Marketing

Requisition ID

2105913705W