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Posted October 25, 2021
Solomon Page

Senior VP Marketing / Chief Marketing Officer

Solomon Page
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The CMO leads the development of brand strategy (including positioning, target audience, etc.), creating brand awareness through advertising, social media, public relations, and ultimately demand generation across all channels of distribution (wholesale, direct to consumer, ecommerce, etc.). Awareness and demand generation strategies sit across both new customer acquisition as well as the retention of current customers.

Responsibilities:

  • Lead the development of integrated marketing plans by brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand. This also includes calendarization to connect key messages across all touchpoints with synchronized timing.
  • Lead a customer first mindset, developing a data informed position on current and target customers, and implementing strategies and tactics that help us acquire and retain valuable customers. Retention strategies include ownership over our multi-brand loyalty program.
  • Financial responsibility for the Marketing function including managing the $23 million marketing budget, coaching the brand marketing leaders on allocating dollars appropriately across content creation, trade support, paid advertising, influencer marketing, partnerships, PR, agency fees, etc., with a goal to maximize spend effectiveness.
  • Through a digital/mobile first lens, connect with end consumers and communicate what our brands stand for, with our products featured in an impactful manner.
  • Create compelling product marketing that helps consumers understand key features and benefits and motivate purchase (packaging, hang tags, signage, fixturing, content, imagery, video, etc.)
  • Liaise with sales teams to provide marketing tools that help drive sell -in as well as sell through.
  • Ensure every brand in their portfolio has a substantial positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints.
  • Collaborate with all internal teams to deliver against the brand experience across all consumer touchpoints including Point of Sale, DTC and Wholesale Ecommerce, DTC stores, Customer Service for owned brands and categories as well as licensed brands, categories, and distribution channels.
  • Manage and develop Marketing team members, across Brand, Creative, Digital, Social, CRM functions. Coach marketing team members to be accountable and maximize their effectiveness with specific goals and measurable KPI’s.
  • Manage in house Creative team (design, copywriting, photography, production, retouching, etc.) and external Creative resources to ensure imagery, voice, and content that is true to their brands’ positioning.
  • Set KPI’s, measure and report on the impact of marketing efforts.
  • Stay on top of current marketing practices and implement “test and learn” initiatives to identify breakthrough new strategies that can drive sales, maintain brand relevance, and have positive brand impact.

Qualifications:

  • Experience managing brand strategies with significant experience connecting those strategies to business results. Proven experience leading marketing with a commercially-oriented mindset.
  • Demonstrated experience managing Brand Strategy, Media, Digital/Ecommerce, Social Media, Creative development, Customer Acquisition and Retention,
  • Persuasive, collaborative - able to work across multiple stakeholders and influence drive brand-right implementation. Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust.
  • Nimble and Fast - able to balance priorities and move quickly in a rapidly changing environment with tight deadlines.
  • Entrepreneurial spirit - willingness to challenge the status quo in our highly disrupted business environment and move quickly to test and learn new strategies and tactics.
  • Bachelor’s in Marketing; MBA is a plus
  • 15+ years in Marketing with minimum of 5 years at a senior level (managing large teams, complex brand/distribution environments)
  • Experience managing brand strategy, media, creative, customer acquisition & retention, digital/ecommerce marketing
  • Strong communication skills both written and verbal.
  • Ability to understand and synthesize complicated scenarios and strategies.
  • Great storytelling is a must - both for our brands as well as our internal communications.
  • Must be able to travel domestically

If this fits your background, apply today! #fashion

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.