VP of Growth
What We Do
Swimply is an online marketplace that allows homeowners to share their passion spaces with their local communities. We started with swimming pools which took us to $20M+ in 2 years, but pools are just the beginning. We’re creating a new category within local experiences. Think AirBnB for swimming pools, hot tubs, tennis courts, basketball courts, music studios, art studios, kitchens and more.
How We Started
Swimply was founded by Bunim Laskin in 2019. As the eldest of 12 siblings and lacking resources for his family to escape the heat, Bunim thought of offering his neighbor financial assistance with her pool in exchange for some pool time.
Before long, others in the community cut similar deals with her and she was turning a handsome profit. The rest is history.
Our Mission
Our mission is to extend the sharing economy beyond the functional to the experiential. We will do this by building an authentic community-driven marketplace that democratizes access and enhances quality of life for the average family.
We believe that ownership can be smarter, better, and more meaningful. Helping owners earn an income from their underutilized assets reduces the financial anxiety of ownership and simultaneously fosters community.
We envision a world in which anyone, anywhere, can access anything with the tap of a button. From their very own tennis court or swimming pool to home gyms and even music studios - regardless of their economic status.
Where We Are Now
Swimply experienced incredibly rapid growth, largely driven by word-of-mouth and robust media coverage. In just the last six months over 4,000 pools have been listed in the US, over 250,000 hours have been booked, and almost a million Swimply guests have enjoyed a neighbor’s pool.
Press
https://www.wsj.com/articles/p... Role
We are looking for a consumer-focused leader who is excited to create the growth strategy from the ground up. As part of the senior team, the Head of Growth will work closely with the founders and cross-functionally with the product, engineering, operations, and design teams. Successful candidates will have experience bringing an analytical approach to digital marketing, conversion rate optimization, and churn reduction for consumer-facing marketplaces.
As the Head of Growth, you will:
- Create, implement and own top-of-funnel acquisition strategy for new and existing markets and upsell opportunities utilizing:
- Performance-driven creative campaigns (influencer marketing, creative, brand & direct marketing, as well as community building),
- Channel strategy through multiple forms of digital media with core focus on PPC, SEO, paid social media, and emerging Digital Marketing opportunities like podcasts, etc
- Lead, develop, and create a culture of testing and experimentation to innovate on how we drive business growth from acquisition and user engagement through retention and monetization
- Build and manage a team of digital marketing and business development professionals and provide them with the tools and guidance needed to grow the business
- Develop & manage the growth marketing budget, ensuring opportunities deliver successful ROI metrics
- Understand acquisition cost trade-offs needed and come up with creative ideas and workarounds for growth
- Build and deliver growth forecasts to refine scenarios based on company revenue & CAC projections
- Collaborate with core product and engineering on technology investments that accelerate growth
Requirements
What you’ll bring to the role:
- 7+ years of growth strategy development and execution
- Bachelor’s degree, ideally in a quantitative field like Economics, Statistics, Mathematics, Computer Science, etc
- Strong digital marketing experience, ideally at a peer-to-peer marketplace business. Bonus points if you’ve worked on both demand and supply side marketplace growth
- Experience running multi-channel experiments at early-stage companies
- Understand the value of mobile app engagement and how to drive app downloads, engagement and transactions
- Hands on leader who has hired a world-class team and cares about mentorship and development
- Love data. Focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights, Metrics, KPIs
- Excellent at data-driven storytelling and communicating strategy; you know how to analyze data and translate insights into actionable strategies and outcomes
Benefits
It's an excellent time to join because
- You’ll work as a thought partner directly with the CEO and executive leadership team
- You’ll be getting in early to make a key impact at a consumer marketplace startup that is experiencing rocket ship growth
- You’ll play a critical role in building Swimply from the ground up, including influencing our culture, core values, who we end up hiring, and how we build and roll out world-class practices and processes
- You’ll experience unlimited growth opportunities as the company grows, scales and matures
- You’ll be part of a team that is mission-driven, works hard, plays hard (generally in and around swimming pools 😎) and is in service to our community of users
- You’ll be working with founders and an executive team that have startup experience and have helped their companies achieve massive scale
