Influencer Marketing Manager

Job Description

This position drives the development and implementation of the social media influencer strategy at T-Mobile. This position will help drive creative and strategic campaigns through influencer marketing to help drive awareness and engagement of the brand. This role will own T-Mobile’s influencer program across many industries and target audiences, including micro & macro influencers and content creators. The ideal candidate will effectively build strong relationships with influencers that can grow brand reach through content creation, brand amplification and education of T-Mobile’s benefits and points of differentiation. You will lead and optimize influencer campaigns performance to discover areas of customer growth through testing on major social channels (TikTok, Facebook, Instagram, Twitter, YouTube and more), with different types of creative (images, videos, short and long form content, etc), and through audience segmentation/targeting.


Functional Group

Brand, Communications, and Community


Location

WA507-WA-Headquarters, Building 1


Location Address

3617 131st Ave SE


City

Bellevue


State

Washington


Zip

98006


Travel Required?

Yes


Travel Percentage

Yes, 10% of the time


Responsibilities

• Strategizes and leads the development of social media influencer programs that support T-Mobile’s goals and customers to build brand’s visibility, engagement, credibility, and consideration.
• Consults with cross-functional social teams who are seeking ways to leverage social media influencers within their programs; provides guidance, expert advice and a strategy that fits within overall brand social strategy.
• Identifies new and relevant influencer relationships and brainstorms new, creative approaches to influencer campaigns.
• Manages day-to-day with influencers, including all communication, campaign briefings, and content approvals.
• Develops metrics, quantifiers and ROI for creating measurable goals and tracking success of influencers to evaluate value and optimize for future campaigns.
• Leads contract negotiation with influencers, including scope of work, timeline and deliverables.
• Stays current with social media influencer trends and incorporates into strategy as appropriate.
• Collaborates with internal (legal, PR, etc) teams to negotiate agreements and amplify impact.
• Strategically evolves influencer program to align with brand goals and growth initiatives.
  
  

Qualifications

• 4-7 Years: Owning influencer partnerships that support campaigns and content across several social teams, LOBs or product lines. 4-7 Years: Partnering extensively across brand/marketing, PR, care, exec social and other teams. 4-7 Years: Advertising, Marketing, Communications, Social Media and/or Public Relations function for a large corporation or agency. 4-7 Years: Wireless or Mobile experience or heavy knowledge of the space is a plus
  

Education: Bachelor’s Degree – Communications, Marketing, Business, PR or related field (preferred)

• Competitive base pay plus annual bonus potential
• Benefits for part-time and full-time associates
• Medical, dental and vision benefits
• Matching 401(k)
• An annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount
• Generous paid time-off programs
• Phone service discounts
• Education reimbursement
• Serious growth potential for your career!
• This is the opportunity to do something special and be part of a company revolutionizing the wireless industry. And we couldn’t do it without someone like you. So, what do you say? Isn’t it time you explored what could become the career move of a lifetime? We invite you to apply today!
  
  

Minimum Qualifications

• At least 18 years of age
• Legally authorized to work in the United States
• High School Diploma or GED
• T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work. The CDC defines "fully vaccinated" as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others.
  
  

Company Profile

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com
Privacy Policy

We are committed to maintaining your trust by respecting and protecting your privacy. For more information about how T-Mobile processes the personal data of job applicants, please visit Applicant Privacy Policy .


EOE Statement


Equal Employment Opportunity

We take equal opportunity seriously—by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.


Positions Remaining

1


Brand

T-Mobile


Schedule

Full Time