Influencer Marketing Specialist - Advertising

Leave the mundane behind!

Pathfinders is a forward-thinking, dynamic place to work with a culture defined by positioning our people as our most important asset. We want you to have a career here, and we will invest in you to make that happen. Founded with this philosophy in mind over 40 years ago, there’s never been a dull moment. We've experienced continued growth and success through the connections we've made, the relationships we've built, and the clients we serve as a team.

Get to know us at www.pathfind.com

We are currently seeking an experienced Influencer Specialist to join our creative team. This is a full-time permanent position with our agency located in Mishawaka, IN and is 100% remote eligible. An Influencer Specialist at Pathfinders is responsible for developing and growing brand relationships with social influencers as well as strategizing and executing initiatives to drive incremental awareness for our client’s brands across digital & social platforms. From beauty and health to automotive and consumer packaged goods, you’d be helping our clients move their businesses forward.

You should be the kind of professional, who enjoys interpersonal communication and engaging work, as well as possess acute attention to detail. You are a social native, born with a phone in hand and a keen eye for influencer partners. You love working in teams, collaborating with creatives, project managers, account executives, and strategists.

You will work on a variety of clients and platforms and collaborate in an environment where you can bring ideas and solutions to the table, daily.

What You'd Be Doing, In Greater Detail

• Develop strategic tactics to grow brand awareness/advocacy & drive incremental earned media exposure for client’s brands.
• Identify partners based on content analysis and specific campaign KPI’s.
• Outreach to partner/managers to pitch concept and negotiate details of agreements.
• Identify new influencers to tap into new audiences and build brand affinity.
• Develop relationships with existing influencer partners for consistent exposure on their channels.
• Own all communication and deepen relationships with influencers and their managers to serve as the internal point of contact between the influencers and our clients.
• Own and manage all long-term, ongoing paid content partnerships.
• Contract negotiations and management of deliverables.
• Gather data and report results to internal teams and clients.
• Manage social media influencer campaigns that support our business strategies. Create social content briefs, evaluate campaigns, make recommendations, and provide strategic direction to influencers.
• Conduct ongoing performance analysis to gauge content and campaign effectiveness.
• Appropriately represent our client’s brands and brand values while acting as the liaison for all influencers during activations, trips and in-person meetings.
  

What We’d Like To See

• Bachelor's degree in Communications, Business, Marketing or equivalent experience.
• Minimum of 2 years Social Media Marketing and/or Influencer Management/Marketing experience required.
• Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
• Proficient in social media native reporting metrics, CRM tools, Microsoft Office Suit, and digital presentation materials.
• Ability to effectively prepare written materials and social media content
• Self-motivated and passionate about all things digital and social media
• Experience managing brand communities simultaneously across various social media and other relevant platforms
• Ability to receive, digest and implement strategic direction and initiatives
• Advanced knowledge of social media platforms
• Ability to support research-oriented activities
• Superior time management
• Excellent verbal ability and personal diplomacy
• Strong reasoning, attention, and memory skills
• Assertive and self-confident, but also conscientious and patient
• Motivated and goal-oriented
• Team player and cooperative
• Relaxed with high stress tolerance
  

What's in it for you? Lots of good stuff! We offer a very competitive salary, commensurate with experience. In addition, our employees are given bonus opportunities, paid vacation, 10 paid holidays, health, vision, dental, life and short term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit sharing.

Pathfinders creates and executes comprehensive, multi-channel plans that touch all target audiences. With innovative approaches to branding, advertising and strategic challenges, we craft high-impact solutions that lead businesses to long-term success.

Our approach employs unique methods of evaluating the landscape of competition, challenges and potential opportunity. We then plan both traditional and experimental means of seizing that opportunity and overcoming the existing hurdles.

Pathfinders believes that diversity is an advantage and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.