US Web and Hyperscaler Marketing Manager

Why You'll Love Cisco

We change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more relevant than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.

What You'll Do

As a Field Marketing Manager for our Web and Hyperscaler segment you will be responsible for designing, implementing, and optimizing a marketing plan for Cisco’s service provider portfolio sought at driving awareness, insights, thought leadership, sales enablement, and demand within our web and hyperscaler segment. You will also be responsible for leading new product and solution introductions, working in cross-functional teams across the company and aligning to your sales teams’ objectives.

Specifically, you will own the development and execution of the marketing strategy and plan for the Hyperscale and Web Scale accounts such as Amazon, Google, Facebook, Apple and Microsoft. This will entail marketing to various buying centers – Service Provider technology buying centers, Enterprise buying centers, and sometimes working with these accounts as partners.

The marketing strategy and plan will be developed in collaboration with members of the sales team, engineering team, various BEs and sales specialists, as well as cross functional marketing organizations. While this role is primarily US-based, there is a global component to each of these accounts.

You will have the following accountability

• Provide leadership in a cross-functional team to develop and execute a marketing strategy and plan for some of Cisco’s largest customers, covering both Service Provider and Enterprise marketing.
• Drive Cisco thought leadership and portfolio/ architectural solution awareness, preference and adoption along omnichannel buyer journeys
• Apply account-based marketing (ABM) strategies and tactics
• Use data and analytics to determine measurable customer insights and trends leading to sales and marketing impact.
• Understand and apply a broad mix of marketing channels including digital and social media customer activation, live and online event execution, customer advocacy, influencer marketing etc.
• Drive execution of plans directly, through agencies, through the service providers and using Cisco´s marketing automation and digital platforms across multiple teams.
• Measurement and return on investment reporting of your plans according to marketing industry standard methodologies.
• Maintain strong and collaborative relationships with Service Provider marketing teams and regional marketing teams to ensure sharing of standard methodologies and leveraging of resources.
• Find new ways to make an impact – bring in standard methodologies from across Cisco and the industry and apply them to your accounts.
  
  
  

Who You'll Work With

The SP Marketing Team is passionate about marketing not just to be creative, but to transform innovation into value for our Customers. This team is responsible for delivering world-class content and thought leadership, high touch Omni-channel campaigns that reach the customer in ways that encourage them to think differently. You will have an outstanding opportunity to join a team that is poised to take an established business to the next level, by anticipating Customer needs and delivering on the cutting edge. Our Customers are not just industry leaders but are redefining the world through the empowerment of technology - with Cisco by their side.

Who You Are

You have a clear understanding of the SP market or proven ability to learn market trends with respect to segmentation, product value propositions, competition, channels and products in the SP market. Your ability to synthesize market forces and sales strategy into a coherent marketing strategy is crucial.

You are able to manage sophisticated projects with multiple deliverables, many of which come from other groups and teams. This requires the ability to develop a holistic view of deliverables, understand how these deliverables fit together and are dependent upon each other, modify the plan as schedules and deliverables change, and work with the extended team to ensure timely delivery of coordinated programs to the field and customers.

Your functional subject area knowledge includes thought leadership, demand generation, digital / social media channels, marketing analytics, program development and execution, and event strategy.

Our Minimum Requirements For This Role

• Marketing Excellence experience in developing and executing successful account-based marketing strategies and plans
• Executive Presence and experience in influencing customers and partners
• Service Provider business & technical knowledge - understand SP industry and trends, business models and networking technologies.
• Ability to synthesize information into simple yet memorable thought leadership pieces and localized copy. Writing capabilities for internal and external communications.
• Insights and Analytics skills to drive prioritized marketing actions
• Operations excellence and planning Knowledge of DOMO, SFDC and excel as means to measure your marketing results.
• Entrepreneurship and creativity - demonstrate a creative can-do attitude in a constantly evolving environment.
• Enjoys taking risks, and is open to learning from experiences.
• Ability to work with sales and align to their goals.
• Understanding of various marketing channels – events, digital, social, etc.
• Some travel required (<50% post COVID)
• Willingness to work Pacific Time Zone hours

Additional qualifications

• Bachelor's degree in Marketing, Engineering or Computer Science
• At least 5+ years of experience in sales or marketing, ideally in the service provider industry
• Up to date knowledge of current tools and techniques for Marketing execution
• Strong leadership and influencing skills across virtual and global teams
• Excellent communication and presentation skills.
• High Energy
• Results driven
  
  

Why Cisco

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!