Director of Growth Marketing

Albertsons Companies

About The Company

Albertsons Companies is one of the largest food and pharmacy retailers in the World with more than 2,200 stores and 325,000 associates. Albertsons Companies is a Fortune 500 company that generates $70B in annual revenue with a portfolio of some of the most prominent brands in food retailing, such as Safeway, Jewel Osco, Acme, Lucky, Vons, Shaw's, Tom Thumb and many more, and a growing base of loyal shoppers.

Albertsons Companies is committed to people's wellbeing by offering comprehensive nutrition, health, pharmacy, and fresh food choices to all our customers. Our purpose is to offer high quality, convenient, single-click health, nutrition and wellness solutions ranging from fresh produce to wellness supplements and access to medication and vaccines across the entire US population.

What You Will Be Doing

Reporting to the Vice President of Consumer Marketing, the Director of Growth Marketing will be responsible for establishing and leading our growth marketing function. The ideal candidate understands the traditional marketing model and adds layers such as A/B testing, digital Ads campaigns, data-driven email marketing campaigns, influencer marketing, SEO optimization, creative ad copy, and marketing analysis of every aspect of the consumer's experience.

As the Growth Marketing Leader, you will build the U.S. marketing function and will be accountable for engagement, conversions, and retention of our customers for Albertsons Companies' new Health, Wellness and Pharmacy products and services.

You'll be a key contributor to the marketing strategy in partnership with the Product Marketing, CRM, Creative, Customer Insights, and Brand Marketing teams. You will envision and execute on a growth strategy and drive highly impactful programs to drive demand generation for our services and be accountable for the acquisition and growth of our customer base.

• Develop and own the marketing plan to raise awareness, drive demand, increase conversions and grow usage across our services.
• Design and implement marketing campaigns using both paid and owned media channels, with a focus on experimentation methods to grow consumer activation, engagement, and retention - all in a data-driven and efficient manner.
• Own our social media presence, manage our mobile app metrics and propose tactics to drive higher engagement and retention across our surfaces.
• You will work with creative to design and build in-store marketing signage and collateral.
• You will build an influencer strategy, identifying key influential voices that can help evangelize the value of the services we offer to consumers.
• Measure the impact of work by establishing the right KPIs, developing reports and communicating results with leadership and cross-functional stakeholders.
• Create co-marketing assets, content marketing, inbound marketing, self-service campaigns, marketing toolkits, and tools that our partners can use to market our services.
• Create written documentation to communicate experiments and their results with the rest of the team and company, including lessons, action items, and recommended optimizations.
  

What We Are Searching For

• Inspire confidence and be influential with a diverse group of stakeholders to create strong buy-in with technical, creative, and operational groups.
• Self-motivated; willing to be proactive and take initiative on open-ended projects with little oversight.
• Marketing visionary; with experience launching & scaling consumer apps, products, or services for a range of consumer brands.
• Creative and ideas-oriented and have a strong record of consumer-centered campaigns that propel usage, adoption, and market momentum.
• Motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally.
  

We believe the successful candidate has these qualifications and experience:

• 5+ years' experience in marketing with a focus on consumer marketing, performance marketing and regional marketing
• 3+ years of management experience, leading a team of marketers
• Experience in growth marketing / lifecycle marketing.
• Technical knowledge and marketing automation technology experience.
• App marketing, eCommerce, CPG, Retail, or Marketplace experience is a plus.
• Health, Wellness, Nutrition or Pharmacy experience is a plus
• Master's degree in a related field is a plus
  

Our Full Job Description Will Be Made Available.

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone's perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success