Social & Influencer Marketing Manager

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

Job Description Summary:
Venmo’s Social Team supports the growth of the business by inserting the brand into culture, driving awareness & engagement at scale, and fueling customer acquisition and advocacy via inspiring content and innovative platform tactics. The Social & Influencer Marketing Manager is both a creative and a strategic role. You’ll help shape our global strategy and bring to life integrated campaigns and tentpole moments to drive brand metrics. The role is highly visible within the organization and requires collaboration across marketing, comms, product, customer support, legal, compliance, and risk. You will be the key point of contact for high-level stakeholders, external agencies, and partners—and you will report to the Head of Social. The ideal candidate for this role is creative and has a passion for leveraging social & creator marketing to strategically build brands, capture attention, and generate advocacy. You have a pulse on culture. You think big picture. You’ve led highly creative social campaigns for consumer brands. And you have a deep understanding of social platform capabilities and paid social strategy. This is a unique opportunity for someone who loves to be challenged intellectually, operates with flexibility, and leads with kindness to have an outsized impact on the future of Venmo.

Job Description:
About Venmo
“Just Venmo me.”

You may have heard—or used—this phrase before. Venmo has reached verb-status, becoming synonymous with “to pay back.” But Venmo isn’t just about transactions. It’s about interactions. It’s where your money finds meaning as you share, connect, and split purchases with friends. People love sending money with Venmo, and we've come a long way from our humble beginnings as a P2P app.

Owned by PayPal, Venmo is growing by leaps and bounds. With over 78M users, Venmo has created a product that people truly love. But we’re only just getting started.

We want to take the magic of sending money with Venmo and cascade it into every place where people use money. That means connecting people to their money in the most intuitive and fun way possible, then connecting people with each other. All that is going to take a lot of figuring out. Let’s figure it out together!

We’re looking for intellectually curious people who want to be inspired—and inspire others—to fundamentally change our relationship with money. We’re a team that pushes one another to be our best creative and analytical selves while supporting and celebrating each other along the way. Working at Venmo means hustling to tackle intellectual challenges, develop creative solutions, and drive outsize value to our customer base. It also means having fun and genuinely enjoying the work and the people. You’ll work with some of the smartest, most diverse, and forward-thinking people in the industry. This is an opportunity for someone who loves a challenge, wants to be stretched, builds culture, and plays to win.

Job Description Summary
Venmo’s Social Team supports the growth of the business by inserting the brand into culture, driving awareness & engagement at scale, and fueling customer acquisition and advocacy via inspiring content and innovative platform tactics.

The Social & Influencer Marketing Manager is both a creative and a strategic role. You’ll help shape our global strategy and bring to life integrated campaigns and tentpole moments to drive brand metrics. The role is highly visible within the organization and requires collaboration across marketing, comms, product, customer support, legal, compliance, and risk. You will be the key point of contact for high-level stakeholders, external agencies, and partners—and you will report to the Head of Social.

The ideal candidate for this role is creative and has a passion for leveraging social & creator marketing to strategically build brands, capture attention, and generate advocacy. You have a pulse on culture. You think big picture. You’ve led highly creative social campaigns for consumer brands. And you have a deep understanding of social platform capabilities and paid social strategy.

This is a unique opportunity for someone who loves to be challenged intellectually, operates with flexibility, and leads with kindness to have an outsized impact on the future of Venmo.

What You’ll Do

• Lead and manage the execution of social & influencer marketing campaigns from inception to completion—inserting social-first thinking to everything we do
• Pioneer and evolve our social & influencer strategy to continually deliver against business goals
• Build and manage paid media strategy for social & influencer initiatives
• Partner with brand, comms, and product leads to bring to life fully integrated campaigns
• Lead cross-functional stakeholders through complex processes—from brief and concepting to feedback, approvals, and execution
• Manage agency partners to ensure flawless execution of campaigns
• Deliver regular reports with comprehensive metrics and actionable insights to optimize content performance and future campaigns
• Manage social budgets and build/own SOWs and POs with vendors
• Analyze cultural, community, media, and market trends to inform strategic and creative development for campaigns; stay informed on the latest creator and platform best practices; cultivate strong relationships with platforms (Twitter, Instagram, TikTok, etc.), gaining access to emerging features and technologies
  
  

What You’ll Need

• 7-10 years of experience leading social & influencer marketing for well-established, consumer brands
• Hands-on experience developing and executing creative, innovative, social-first campaigns
• Experience working with all levels of influencers (from micro to celebrity)
• Experience with social advertising and how to align organic and paid strategy
• Ability to provide clear and concise feedback across a range of topics and audiences
• Ability to art direct and ideate with creative teams
• A deep understanding of the social ecosystem and how brands should participate in an authentic way
• Experience managing complex workstreams involving internal stakeholders and external agencies
• Robust knowledge of social media management tools; experience with Khoros and other social media management tools a plus
• Excellent communication, collaboration, and planning skills with meticulous attention to detail
• Proven ability to creatively problem-solve and achieve results in a fast-paced and dynamic environment, often on short deadlines
  
  

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.