Senior Influencer Manager
You can do so much better than coffee, and we plan to change the world with this insight.
Backed by science and developed by a clinical herbalist, our coffee alternatives energize and nourish you with an emerging class of herbs called adaptogens—blended into a robust, roasty alternative to coffee. Instead of the cortisol spike, jitters, crash, and eventual depletion caused by coffee consumption, our blends provide nourishing energy that helps balance your stress response.
Sourced with obsessive sustainability that takes us as close to the source as we can get, we pack multiples more adaptogens into our product per dollar and per serving than any adaptogen product out there. We've earned tremendous customer love and loyalty, and they often call our product "life changing," which is why we do this.
About us: We're a rapidly growing primarily-DTC wellness and natural foods brand & a young & ambitious startup—über-mission-driven yet with strong economics. Our product is category-creating, and we get incredible brand love.
We are funny and fun—if you can’t laugh at yourself, you won’t love it here. We have so much fun doing something world-changing together. We operate best on open and transparent communication and relate to work as a place to not only develop professionally but also personally.
✨ The Mission of This Role
The mission of the Senior Influencer & Partnerships Manager is to cultivate a huge, passionate, influential, and profitable set of influencers to evangelize on behalf of Rasa—and build a multimillion-dollar channel doing so.
✨ Accountabilities
You will be accountable for the following areas of the business:
- Develop our influencer strategy.
- Own our influencer channel
- Own our in-house affiliate / ambassador program.
- Manage influencer budgets.
- Maximize long-term collaboration.
✨ Outcomes
How will we know, with measurable clarity, whether you are doing an A-level job? What will the results be, what will we have achieved? What will it feel like?
- Build a team that creates a 7-digit (and eventually 8-digit) influencer channel.
- Grow our in-house affiliate / ambassador program.
- Drive our strategic testing process, comfortable with norm-breaking creative thinking (we like breaking norms around here.)
- Build and manage an effective and cost-efficient team to scale your influencer channel.
- Establish benchmarks and clear reporting to leadership.
✨ Competencies
What specific things do you need to be good at to do this job well?
- You are a hard-working, results-oriented, continuous learner who thrives on creating value and pushing the envelope.
- You value being part of an impact-driven organization that is focused on making the world a better place.
- You are quantitative—you think in terms of ROI and naturally estimate/model likely ROI from investing in influencers based on their followers, engagement, and brand fit.
- You're not afraid to take smart risks.
- You have excellent interpersonal and communication skills.
- You're comfortable managing complexity and driving results in a fast-paced environment.
Role-Based Competencies
- You will have minimum 2-3 years experience within a 7+ digit influencer marketing operation.
- You have a personal interest in health or wellness or herbs.
- You thrive in social media, duh.
- You love creating real relationships with people that you may never meet, via social media.
Our Values
You'll also need to be competent in our values! In this role, Rasa's values embodied look like...
- Do the Thing - in this role, Do the Thing is you building our Influencer and Partnership program from the ground up to a multi million dollar channel.
- Emotional Intelligence - in this role, EQ means you cultivate real relationships with our influencers and partners. You bring your whole self to the relationship and help them feel that Rasa is a brand made by real humans doing real things.
- Work is Love made Visible - in this role, Work is Love made Visible shows up as a you being passionate about transforming the way people energize and using herbs and adaptogens to achieve that. You take responsibility for furthering a cultural conversation about energy.
- Push the envelope - in this role, Pushing the Envelope means you are always looking for ways to go beyond what has already been done in the roam of influencers and partnerships. You spearhead this department to not only become a multi million dollar channel but to also become the new industry standard for what can be done through this medium.
- Ownership - in this role, Ownership means you are accountable for the results of our entire Influencer and Partnership channels and you use data to inform strategic decisions and priorities. You build the team that you need to achieve the results.
Our Culture
It's a vibe, you know? Our team of ~20 came up with the following words to describe our culture. If these don't make you excited, then we're probably a little too oil-and-water for this to work out.
- Irreverent
- Real
- Deep
- Thoughtful
- Connected
- Fast-paced
- People-first
- Progressive
✨ Role Responsibilities
Areas of work will include but most def won't be limited to:
- Influencer strategy and channel.
- Affiliate / ambassador program.
- Establish relationships.
- Negotiate contracts.
- Provide regular updates to Leadership
✨ Reporting
This role reports to: Head of Marketing
✨ What You’ll Get Out Of It
Real-world start-up experience with a company that’s incredibly high-integrity, and a culture that is pushing the envelope of business in terms of its empathy, care, and humanness. You'll be getting in on the ground floor of a fast-growing company, and you'll get to be part of the management team and provide insight and value. You also get an unlimited supply of our delicious adaptogenic brews—we find this keeps the office vibes positive, balanced, and vibrant!
