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Posted October 29, 2021
VMware

Sr. Strategic Communications Manager

VMware
Anywhere Remote ⚠ [Archived] No Longer Accepting Applicants

Job Description 

The SASE Product Marketing and Partnerships team in the Service Provider and Edge Business Unit (SEBU) is seeking an innovative and dynamic Sr. Strategic Communications Manager to join the Product Marketing & Partnerships (PMMP) team to drive communication initiatives for our networking and security audience that guides customers and prospects forward, increases public awareness, thought leadership and influence for the SEBU and drives business goals.

You will work closely in partnership with key stakeholders including product & technical marketing, content team, and social media team to support the overall goals of SEBU marketing. Partner with global communications team to amplify SASE related efforts. This position plays an integral role in positioning, messaging, and promoting SASE team and SEBU programs and is an outstanding opportunity to plan, develop and deliver messaging and digital content across VMware SASE and SEBU initiatives.

Responsibilities: 

  • Identify strategic topics that resonate in the SASE product space (as part of Integrated Storytelling team) and opportunities to amplify messaging. Provide SASE team feedback on business unit related media releases.
  • Queue up any complementary BU blogs, social media amplifications, updating trackers and inclusion in BU newsletter/s
  • Support of BU specific ‘through partner’ announcements and Partner ecosystem team opportunities
  • Reach out to and cultivate relationships with influencers, industry experts and beyond in order to amplify BU strategic messaging. Expand roster of current influencers.
  • Establish relationships with and conduct interviews/brainstorm with key internal stakeholders to generate new and impactful communications ideas, stories and materials (as part of Integrated Storytelling team efforts)
  • Connect with technical subject matter experts to better understand our offering, and craft messaging that leads to effective communications.
  • Employ innovative marketing and communications tactics that expand program visibility and empower internal audiences to amplify messaging
  • BU level Awards – monitor opportunities and submit for SASE related product awards, in coordination with the global communications team
  • Monitor and keep track of competitors' activities. keep up with the latest trends within the SASE technology space, competition coverage, and influencer community. 
  • Measure and analyze communications efforts for their efficiency

Experience & Preferred Skills:  

  • BA/BS or equivalent
  • 5-8 years of B2B SaaS marketing or software technology company leading communications and influencer marketing campaigns/programs, communication strategy and/or public relations experience
  • Excellent writing, editing, verbal communications, project management, prioritization, and decision-making skills.
  • Experience supporting executives with thought leadership and influencer presence
  • Project management skills and ability to manage multiple priorities and stakeholders.
  • Goal-oriented, strategic thinker who is also willing to roll up their sleeves and execute tactics.
  • Experience managing and measuring programs and campaigns
  • Experience with Smartsheet, MS office, Meltwater or similar tool

Due to the Biden Administration issuing an Executive Order (EO) that effectively mandates COVID-19 vaccination for all U.S. based employees of federal contractors and subcontractors, all U.S. based VMware employees will need to be fully vaccinated by December 8, 2021, or by their first date of employment if after that date, subject to legally required accommodations.

Category : Marketing

Subcategory: Product Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-10-28

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
... Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.