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Posted November 01, 2021
RepresentUs

Marketing Influencer - Gerrymandering Campaign (Vendor/Contract)

RepresentUs
Anywhere Remote Contractor

Campaign Background
RepresentUs is engaged in a national campaign to end partisan gerrymandering. As part of that effort, we are launching an experiential marketing campaign called “Gerry’s Partisan Pizza.” We will open up a pop-up pizza joint over 3 days in Austin, TX that delivers free pizza - and information about how to stop gerrymandering - only to voters inside an absurdly shaped district. The various assets around the store - website, pizza boxes, menus, delivery cars, informational videos, etc - will educate voters about gerrymandering. Once the pop-up shuts down, we will launch a national tour through states most at risk of gerrymandering (NC, FL, PA, MD, and WI) over two weeks. The centerpiece of the tour will be a pizza truck that can carry on the branding and educational components of the campaign (and, of course, pizza).

Project Overview
RepresentUs is looking for a full-service influencer marketing vendor to create and execute on a strategic plan for bringing influencers into the Gerry’s Pizza campaign. Our goals are to generate as much reach and visibility on this campaign as possible, so we should focus primarily on activating influencers with large followings and secondarily on local influencers in the cities where our pop-ups are happening.

Details & Logistics

Length of Engagement: The contract will begin ASAP and end on November 7, 2021

Support and Collaboration with RepresentUs Staff: This role will report directly to our Deputy Mobilization Director, James Jameson. This role may collaborate with our in-house teams including: website, design, social media, video, and our political team.


Services Needed

  • Strategic planning
  • Develop an influencer marketing plan with a compelling hook that will entice big name influencers to get involved.
  • Build out a strategy to connect with local influencers in pop-up locations.
  • Identify multiple activation points throughout the campaign to ensure we have more than one way for influencers to join in.
  • Execution of plan
  • Oversee the completion of all influencer-related deliverables* and activations by the agreed upon deadlines.
  • Recruitment
  • Bring in at least 5 A-List or mid-level influencers to this project that RepresentUs hasn’t worked with before.
  • Research and recruit all local influencers for pop-up promotion.
  • Relationship management
  • Own and/or oversee all influencer-related communication for this campaign.
  • Tracking and reporting
  • Deliver a detailed report on performance within 2 weeks of the completion of this campaign.
        *Please note that there may be available support for deliverables from our in-house content creation team

      Qualifications

      You are…

      • An influencer marketing expert who understands the industry inside and out. You’re fluent in industry best practices, you’re on top of emerging trends, and you know how to harness the power of influencers for a cause.
      • An excellent communicator, managing and cultivating relationships with influencers and their teams.
      • An experienced project manager with the ability to execute on timely campaigns.

      You have...

      • Demonstrated experience successfully managing similar projects.
      • Knowledge of our issue space and/or a willingness to learn more about it. The ability to work independently and collaboratively.
      • A team of additional support staff or a firm.


      How to Apply


      Proposal Scope and Requirements

      To facilitate the evaluation of proposals, consultants shall include the following in their proposal:

      1. Resume and cover letter.
      2. Three professional references or use cases.
      3. Examples of previous, relevant work product.
      4. A clear and detailed description of the proposed work product, including:
      • A description of services
      • Proposed costs and timeline
      • Preferred payment schedule and salary
      • Proposed timeline for services

      Preparation and Submission

      Please submit an electronic copy of your proposal, including all requirements listed, to represent.us/careers. No phone calls please.


      Basis of Award

      Each RFP response will be evaluated by the following criteria:

      • Timely and complete response to the RFP
      • Availability, responsiveness, and follow-up
      • Demonstrated knowledge and experience
      • Quality of proposed work product· Professional references
      • Team or firm size
      • Pricing

      Note: Applications will be reviewed on a rolling basis and early submissions are encouraged.