Marketing Manager, Prestige Brands
Position Title: Marketing Manager, Prestige Brands
Location: Calabasas, CA
Reports to: Director, Prestige Brands
Direct Reports: NA
Scope / Brands: North America
About The Wella Company
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com.
ROLE
We’re looking for a Marketing Manager to join our Prestige Marketing team. In this role, you will have the opportunity to build ground-breaking marketing and commercial programs to delight our customers & consumers, bring bold ideas to life, and deliver our business objectives. The core focus is on efficient execution of business plans in order to meet brand expectations and targets, ensure brand integrity by guiding efforts across multiple channels and functions, develop and execute offline/traditional, digital, and paid social advertising programs for the business.
The Brand Manager strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
In this full-time role, you will report to the Brand Director – Prestige Brands.
Key Responsibilities
Brand Strategy & Management
- Recommend strategies to position the brand for growth
- Conduct business, brand, and category analyses to understand sales trends, customer trends and all elements affecting the business to provide recommendations on how to improve business/brand performance
- Develop marketing partnership with retailers, media partners, and other external partners to support hero base business products and new launches
- Develop strategy and execute owned media programs (social, website)
- Own and management of the brand budget, ensuring an effective and economical allocation of resources.
- Design and supervise content such as artwork, print and digital media
Collaboration & Analytics
- Collaborate and liaison between cross-functional partners (demand planning, product supply, global marketing, sales, influencer marketing, and education) to ensure integrated campaigns and cohesive strategies
- Collaborate with external partners to ensure that all media plans are aligned with the business’s values and goals, are executed on-time and on-budget.
The Brand Manager performs other tasks as designated by the Director of Marketing
Qualifications
Essential:
- Undergraduate degree (Business, Marketing, Communications or related field preferred)
- 3 – 5 Years of corporate marketing experience Required
- Digitally savvy
- Passionate about Beauty
- Strong organizational skills and ability to manage multiple projects. Bias to action to deliver projects complete and on-time, with ability to motivate others to support
- Strong ownership and accountability - able to roll-up your sleeves and make things happen
- Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
- Strong attention to detail and accuracy, ability to work under tight deadlines
- Positive, ‘can do’ energy and team-oriented
- Highly Proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/c... strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo
