Influencer Marketing Strategist

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

This position is responsible for supporting the work of the influencer marketing department with on-time delivery of accurate, effective brand and product materials.

The Influencer Marketing Strategist is responsible for supporting Influencer production for client roster. This position is responsible for influencer strategy development, campaign execution and securing coverage. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities:

• Responsible for the drafting and completion of influencer materials, ensuring they are aligned with client goals
• Possesses strong foundation of influencer relationships and a firm understanding of all possible activation verticals and categories as well as social channels.
• Leads by example in staying on top of industry and influencer news and trends
• Executes Influencer outreach and regularly slated paid influencers for formal partnerships
• Writes and edits copy with keen eye for detail
• Responds to all client inquiries in a timely manner
• Training and managing interns and part time staff
• Maintains accurate Hourstack and Asana on a daily basis
• Contributes regularly to creative brainstorms
• Able to complete delegated tasks with little supervision, offer help on other tasks when time allows
• Closes the loop on assignments and notify team members when action items are complete
• Maintains positive client relationships which contribute to the overall revenue growth of the company
• Mastering Reporting and Storytelling
• Take on ownership of key accounts and overall strategy
• Hit PPE & RPE success metric
• Responsible for ideation, development, and management of channel initiatives (can execute on 80% of dept deliverables)
• Collaborate cross channel with account team
• Monthly reporting, strategy sessions with the client, owning overall communication for all channel initiatives with no support needed

Requirements:

• 2+ years of experience in the Influencer Marketing space (not inclusive of internships)
• Understanding of both the paid and organic influencer marketing spaces and how they relate to the digital marketing funnel
• Working knowledge of Google Docs, Google Sheets, and the Microsoft Office Suite.
• Experience with a range of Influencer Content Management Systems, and the ability to learn new systems.
• Excellent analytical and quantitative skills, with strong understanding of social platform analytics, marketing analytics & ROI.
• Excellent written, verbal and visual communication skills
• Strong familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
• Excellent analytical skills, and experience with Google Analytics
• Knowledge of multiple categories and verticals of consumer products such as CPG, beauty, health/wellness, fitness, fashion, lifestyle and beyond.
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
• Strong time management skills with core understanding of, or openness to, workflow among a portfolio of clients and campaigns.
• Familiarity with FTC guidelines and Agreement negotiations

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
• Employer sponsored life insurance, short- and long-term disability coverage
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited PTO
• Employee assistance program
• Monthly & quarterly team bonding activities
• Commission and bonus opportunities each month/quarter
• Full-remote flexibility

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please submit an inquiry at https://powerdigitalmarketing.... before taking any further action in relation to the correspondence.