Associate Manager, Influencer Marketing

FULLY REMOTE BUT MUST LIVE IN LOS ANGELES AREA. Please do not apply if outside of the LA area.

About the Role:

We've recently begun investing in influencer marketing to drive new subscriptions. Now that the viability of the channel has been established, we're focused on scaling. We're looking for a data-driven, performance-minded rockstar to play a major role in expanding our program. As the Associate Manager of Influencer Marketing you will play a huge role in shaping our performance influencer program. You’ll be partnering with creators large and small to run a program geared towards performance while helping to establish us as the leader in the home, garden and outdoor space. If you’re obsessed with running innovative creator partnerships in an industry ripe for disruption, this might be the best next step in your career.

What You'll Do:

· Book Instagram/TikTok influencers to drive subscriptions.

· Help to build and optimize a streamlined process to activate creator partnerships efficiently and effectively.

· Own outreach, negotiations, contract development, content review and execution for the majority of our Instagram influencer relationships.

· Identify and vet new influencers to scale the program.

· Work with the legal & brand marketing team to ensure influencer content meets legal standards. Transparency and ethics are important to us.

· Drive how we measure success and learnings to continue to grow our influencer program

· Work closely with greater growth team, content marketing team, brand team, creative team and more to run world-class influencer executions

What You'll Need:

· 1-2 years of experience in acquisition focused influencer marketing on Instagram

· Great communication skills to foster the relationship between influencer and our brand

· Strong Analytical ability (you are well versed in using data to drive decision making)

· Proficiency in Excel/Google Sheets

· Detail-oriented and can juggle multiple projects and relationships at a time

· Collaborative and open to cross-functional ideas and work

· A curious mind, willing to dive deep and solve challenges not yet addressed

Nice To Haves:

· DTC Subscription Experience

· Understanding of other influencer marketing channels (Twitch, YouTube, TikTok)

· Experience with data warehouses (i.e. Google Big Query, Redshift) and data visualization tools (i.e. Looker, Tableau)

Perks

· Be a core member of a small, focused, innovative team

· Help make critical decisions that will drive success

· Health, Dental, Vision Benefits: covering employee premiums 100%; spouse/family 50%

· Unlimited PTO

· Equity: we believe all employees should share in our collective success

· 401(k) program