Senior Influencer Marketing Strategist
Senior Influencer Marketing Strategist
About the Company:
Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.
Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.
*This is a remote opportunity open to anyone legally eligible to work in the U.S.
About the role:
This position is responsible for supporting the work of the influencer marketing department with on-time delivery of accurate, effective brand and product materials.
The Influencer Marketing Senior Strategist is responsible for supporting Influencer production for client roster, and acting as the senior consultant for influencer accounts across the agency. This position is responsible for influencer strategy development, strategic reporting and takeaway callouts, influencer department operation items, and the team development and growth, where applicable. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.
*This is a remote opportunity open to anyone legally eligible to work in the U.S.
Responsibilities:
- Strong influencer contacts
- Executes creative influencer marketing campaigns, and report on key wins, and areas of opportunities
- Has strong knowledge of all social platforms and how to most efficiently engage influencers and users on each of the platforms
- Is viewed by the client as one of the key points of contact, leads client meetings, calls, and presentations
- Works with Account Managers to develop strategy, budgets, plans, and project scopes
- Effectively sets and meets deadlines
- Proactively assigns deliverables with context
- Provides guidance to junior staff to cultivate growth in each account-facing role
- Training and managing interns and part timers
- Writes and edits materials with keen eye for detail
- Leads creative brainstorms and inspires collaboration
- Maintains accurate Hourstack and Asana on a daily basis
- Closes the loop on assignments and notify team members when action items are complete
- Maintains positive client relationships which contribute to the overall revenue growth of the company
- Manage accounts with the highest workflow volume or complexity with positive feedback
- Leads trainings and plays an active role in employee development within department
- Exceeds PPE & RPE success metric
- Strategic soundboard for junior team members across entire account roster
Requirements:
- 3+ years of experience in the Influencer Marketing space (not inclusive of internships)
- Excellent understanding of both the paid and organic influencer marketing spaces and how they relate to the digital marketing funnel
- Strong knowledge of Google Docs, Google Sheets, and the Microsoft Office Suite.
- Experience with a range of Influencer Content Management Systems, and the ability to learn new systems.
- Excellent analytical and quantitative skills, with strong understanding of social platform analytics, marketing analytics & ROI.
- Excellent written, verbal and visual communication skills both internally and externally
- Comfortable and proficient with client-facing communications
- Excellent understanding of social media platforms (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
- Excellent analytical skills, and experience with Google Analytics
- Experience within multiple categories and verticals of consumer products such as CPG, beauty, health/wellness, fitness, fashion, lifestyle and beyond.
- Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
- Strong time management skills with core understanding of, or openness to, workflow among a portfolio of clients and campaigns.
- Understanding of and experience with FTC guidelines and Agreement negotiations
- Ability to report social insights and findings to internal and external teams and navigate both qualitative and quantitative learnings.
Benefits & Perks:
- Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
- Employer sponsored life insurance, short- and long-term disability coverage
- 401k plan with up to 4% employer match after 6 months of service
- Unlimited PTO
- Employee assistance program
- Monthly & quarterly team bonding activities
- Commission and bonus opportunities each month/quarter
- Full-remote flexibility
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please submit an inquiry at https://powerdigitalmarketing.... before taking any further action in relation to the correspondence.
