Influencer Marketing Manager
Are you passionate about helping people live up to their greatest potential?
Do you thrive in a fast-paced environment where you have the autonomy to build systems, processes, and learn something new every single day?
🙌🏼 If so, come see what’s going on at Formula
Formula is the first company to offer personalized brain supplements (nootropics). We use the world’s largest nootropics data set to recommend nutrients for our customers based on their unique neurochemistry. We’re a rapidly growing e-commerce brand with a big mission: to empower everyone with the focus, energy, memory and productivity needed to remove limitations, discover their potential and share their gifts with the world.
Formula has experienced 20%+ MoM growth for the last year and a half. With an experienced and driven founding team, this is a rare opportunity to join a company experiencing hyper growth, pre-Series A.
About The Role
We are looking for an experienced Influencer Marketing Manager who can develop, execute and optimize the Formula Influencer program, driving brand awareness and acquisition. This is an exciting opportunity for you to create and define our influencer strategy, greatly impacting Formula during a critical stage of our growth.
How You'll Make An Impact
- Lead and evolve the Formula influencer program, including strategy, execution and reporting
- Manage outreach, vetting, contract negotiations and execution of all influencer partnerships.
- Own influencer campaigns from ideation, execution, and data analysis.
- Analyze, measure and report on performance across campaigns in order to gauge success and utilize insights to inform future strategy.
- Maintain and nurture talent partnerships at all stages
- Prospect for new influencer platforms, social channels and capabilities.
- Stay up to date on industry trends regarding new partners, tactics, tools and competitor trends.
The Background and Traits We’re Excited About:
- 3+ years of experience in Influencer Marketing in-house and/or in an agency with a strong preference for experience in DTC
- Experience managing influencer marketing campaigns at scale
- Well versed in contract negotiation, structuring and execution
- Analytical understanding of underlying data used to inform decision making that drives performance
- Exceptional project management, organization and executional skills, with a keen eye for detail, requiring minimal supervision
- Deep knowledge and understanding of established and emerging social media platforms and their respective best practices, KPIs, and trends as it relates to influencer marketing
- Experience with platforms such as Aspire and Grin
- Passionate about the health and wellness industry
A Few Of Our Best Perks And Benefits
- Competitive compensation package (base salary, target bonus and equity)
- Comprehensive Healthcare, Dental, and Vision
- $100 monthly wellness allowance
- You will work with and learn from a team obsessed with health, human performance, and self discovery
- Rare opportunity to join an early stage company experiencing hyper growth
- Working directly with the founding team, you’ll have a strong impact on the direction of the company and the opportunity to be a part of a life-changing, category-defining brand
- Competitive and flexible PTO and work hours, because we respect the need for work/life harmony
- The opportunity to join an incredibly passionate, compassionate, respectful and fun team who listens to and learns from each other every day
- A dog-friendly 🐕 office located in the heart of Flatiron steps from Union Square and Madison Square Park
Check out more about us and what we’re building on Instagram/Instagram (We're growing up) and Formula.com, Linkedin, Youtube.
