Digital Marketing Coordinator

DIGITAL MARKETING COORDINATOR

Supervisor: Chief Marketing Officer

KEY ATTRIBUTES OF CANDIDATE

• Fearless & Innate Leader
• Flexible (Accepts Change)
• Coachable with a Strong Willingness to Learn Quickly
• Accepts and Invites Feedback - with the Goal of Always Improving and Learning
• Embraces Chaos and Thrives Under Pressure
• Positive, “Can-Do” Attitude (Takes initiative)
• Strives for Excellence
• Respectful
• Professional Communicator
• Grinder Mentality
• Transparent and Trustworthy
• Fun (It IS Marketing!)
• Assertive and Takes Initiative
  

Job Summary

Do you possess all (or most) of the key attributes above? Are these characteristics important to you? The Clean Juice Digital Marketing Coordinator will play a key role in working in the high-powered and high-velocity marketing team charged with driving Guest Count (and Average Unit Sales Volumes).

The primary responsibility of the Digital Marketing Coordinator is to oversee and manage all Clean Juice brand social media channels (Instagram, Facebook, TikTok, etc.) and Home Store local and group marketing efforts. Secondarily, the Digital Marketing Coordinator will support all digital marketing department systems and platforms (ranging from reputation management, directories, influencer marketing and more) that directly benefit the brand and its Franchise Partners. Ultimately, the Digital Marketing Coordinator will be responsible for improving the marketing programs that meet the franchisor’s growth goals and Key Performance Indicators (KPIs) including increasing Guest Count, Average Unit Sales Volume, Brand Awareness, Social Engagement, New Store Growth, Store Openings and EBITDA.

The individual in this position will work independently and collaboratively with key stakeholders on other marketing related projects including with the internal marketing team, inter-departmentally, Franchise Partners, vendor partners, etc.

Primary Responsibilities

• Own and create engaging social media and branded content for the corporate and Home Store Facebook, Instagram, TikTok and other social media accounts while adhering to the Social media policy. This also includes the podcast, blog, email marketing, public relations, loyalty marketing, text message marketing and other channels.
• Manage and implement omni-channel local marketing strategies for corporate Home Stores following the approved process. This includes, but is not limited to B2B partnership marketing, influencer marketing, event marketing, sampling, sponsorships, reputation management and more.
• Work closely with the Marketing Systems Manager in managing the system’s multiple digital marketing platforms including reputation management, influencer marketing, directory management and more.
• Work closely with the marketing team to execute a variety of marketing initiatives and tasks surrounding national promotions, campaign planning, setup, management, and optimization, reporting and analytics, tracking setup and troubleshooting, vendor communications.
• Be the social media and influencer marketing subject matter expert and provide education and insights to key stakeholders including Franchise Partners ensuring their success.
• Support marketing team with marketing compliance workflows.
• Handle light administrative tasks - scheduling, agendas, meeting notes, and presentations.
• Develop and update best practice documentation for Systems (work with Training , Resource Portal, Zen Desk, Operations Manual, etc.)
• Support Marketing Services Manager in preparing for marketing cooperative meetings with digital campaign recommendations and performance analysis with expectation of attending and eventually leading co-op presentations in person, by video conference, or via phone call.
• Ensure digital strategy (including but not limited to SEO, PPC, social media, programmatic advertising, digital video) is effective in delivering desired business results in alignment with multiple digital marketing vendors.
• Coordinate and lead content and related materials for monthly webinars to Franchise Partners system on adoption and importance of social media, influencer marketing, digital marketing programs and campaign development
• Assist with compiling and automating digital marketing reporting across channels
• Develop content and digital advertising campaigns for the corporate Home Stores recruiting in key markets.
• Generate tracking URLs for campaign analytics reporting; Create and maintain traffic log for digital creative assets and ad trafficking.
• Create and set up new Facebook and Google My Business Pages, and other directories, for new franchisees entering our system.
• Support the Marketing Services Manager in improving, managing and reporting on the Local Marketing Services digital advertising program.
• Familiarize and fully immerse yourself in the Clean Juice, its product line, systems and go-to-market strategies across multiple functions to help grow the value and engagement of the Marketing Services department.
• Assist in new product innovation, development, research, testing and rollout.
• Initiate third party research, focus groups, guest survey initiatives as well as conduct market analyses to ensure Clean Juice’s positioning and success in the competitive marketplace.
• Work closely with the Development and Operations teams in leading the new store opening and launch process including the planning and execution of Soft and Grand Openings to ensure success.
• Provide one-on-one consultative support and education with Franchise Partners and Home Store Managers during the development and onboarding processes, from construction to grand opening, to ensure favorable experience and effective store launch.
• Support the Marketing Services Manager in discovering, evaluating and implementing national advertising strategies for the Clean Juice brand across multiple media channels including digital, social, SEO/SEM, broadcast, print, out-of-home, local sponsorships and more using the Brand Fund.
• Promote and encourage Franchise Partner and Home Store Manager participation in all Clean Juice Marketing initiatives and programs including, but not limited to, retail promotions, B2B partnership marketing, Third Party Delivery, retention marketing, directory management, catering, menu innovation, loyalty program, local marketing advertising services and more.
• Support in the management of new and existing Vendor Partner relationships to drive desired business results.
• Be an active contributor to the Clean Juice Response team in helping challenged stores improve business KPIs. This includes the review and analysis of store profit and loss statements to discern opportunities for the store to drive traffic and profitability.
• Assist in the planning and execution of Juice Jam, its annual Franchise Partner conference.
• Be an authentic champion and brand ambassador for Clean Juice in communicating across all guest, prospect, Franchise Partner and internal channels including Home Store employees.
• Support Franchise Development team with content development for lead generation, email marketing, project management, analytics, agency partner support, and more.
• Support Franchise Partners throughout the Clean Juice lifecycle (from onboarding to store launch to monthly marketing activities) with acquisition and retention marketing initiatives, campaign development, systems administration and more.
  

Key Stakeholders

• Internal
  • The Marketing team led by Vice President of Marketing, Marketing Systems Manager, Marketing Services Manager, Graphic Designer, and Videographer/Photographer.
  • Cross-department including the Management Team, Operations, Development, Training, Human Resources, Finance, Home Store General Managers and staff, and more.
• External
  • Franchise Partners; Key Vendor Partners; Potential New Vendor Partners; Guests and other affiliated audiences.
    

Experience(s) That Best Prepares You

• Education: 4-year college degree, particularly a Bachelor’s degree in Marketing or related field.
• Experience: Required minimum 2-3 years’ work experience in social media, digital advertising and marketing preferably for a retailer or advertising agency; Possess relative prior work experience including social media campaign management and measurement, influencer marketing, digital advertising, content creation, marketing plan development and execution.
• Other Experiences: Excellent networking skills within related associations or volunteer work.
  

Systems Proficiency

• Instagram, Facebook, Facebook Business & Ads Manager (required)
• Proficient computer skills with Google G-Suite and Microsoft Office Suite (required)
• Google My Business and other online directors (required)
• Search Engine Optimization understanding (required)
• Reputation Management experience (required)
• Strong knowledge of Google Analytics and tracking platforms (required)
• Customer Relationship Management platform (a plus)
• Loyalty/Rewards System (a plus)
• WordPress (a plus)
• Zendesk or customer support ticketing system (a plus)
• Point of Sale System experience (a plus)
  

Key Competencies

• 110% Grind: Keep your head down, work hard and go above-and-beyond in all aspects with the goal of learning and growing as a professional.
• Strong project-management skills, Enthusiastic about learning new skills
• Think Strategically and Innovatively: Development of creative marketing plans that further the Clean Juice’s strategic goals and business plan.
• Be Flexible: Multi-task, respond fluidly and quickly in a high-pressure, fast-paced retail sales environment while pursuing excellence in time and priority management
• Proficient Problem-Solving Skills: Possess an ability to translate data into actionable marketing plans without being told to do it and possess the ability to learn quickly and pick up on complex ideas.
• Act Collaboratively: Work collaboratively with key stakeholders (internal and external) to coordinate effective solutions that drive business results.
• Communicate Effectively with Excellence: Communicate clearly, concisely and professionally (written and orally) across teams, functions and departments.
• Demonstrate Respect: Handle all business matters ethically as defined in the company’s core values.
• Be Accountable for Results: Assume full responsibility for the consequences of one’s behaviors, decisions and results.
  

Physical Demands/Work Environment/Travel Requirements

• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is typically seated in an open workspace in a cube. The noise level in the work environment is usually moderate.
• Travel required: Limited travel via airplane and vehicle throughout the U.S. and could require overnight stays to key regions.
  

Other

• Must be fluent in English
• Must be willing to take a pre-employment assessment
• Must pass a background check and credit check
• Must be authorized to work in the US
  

Benefits

• Paid Time Off plus paid holidays
• Clean Juice will pay 50% of employee premiums for health, vision, and dental insurance.
• Company provided Simple IRA Retirement Savings Plan, matched up to 3% by Clean Juice
• Clean Juice Discount
  

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations. Nothing in this job description creates a contract of employment in any way for any person. All employees hired by Clean Juice are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all.

Clean Juice is an Equal Opportunity Employer. Employment opportunities at Clean Juice are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, lay-off, access to benefits and training, and all other conditions and privileges of employment.