Product Manager- Social Commerce

The Social Commerce Product team at Inmar Intelligence is responsible for building products that bring together brands, content creators, advertising, and technology to drive outcomes at retailers by telling authentic stories about products and how they are used in everyday life. Specifically, this role owns the influencer marketing product, including the Social Fabric platform.

As a Social Commerce Product Manager, you’ll be responsible for customer discovery, experimentation, strategic roadmap planning, and product development. You will collaborate with other Product Managers across the Martech division to build products that deliver outcomes for our brand and retail customers. Additionally, you will work closely with internal stakeholders and Software Engineering to define and prioritize user stories in the backlog, delivering releases regularly following an agile methodology.

The Product Manager or Senior Product Manager is responsible for defining, managing, and communicating features based on the quarterly and annual roadmap as defined by the Product Management team as a whole. The ideal candidate should bring a deep understanding of product management, ideally including experience in social media or influencer marketing, to inform platform strategy and the innovation roadmap. In addition, they should effectively identify solutions that translate business needs into technical requirements.

Primary Accountabilities

Technical (40%)

• Participate in Agile Ceremonies extensively with Engineering.
• Gather Requirements and document user stories in the backlog.
• Create wireframes to communicate UX.
• Occasionally create UI mockups.
  

Project Management (25%)

• Identify and remove roadblocks for new influencer products or enhancements to existing influencer products.
• Collaborate with Product Marketing on “Go To Market” tasks including collateral; Sales and Solutions Manager training; and coordinating deliverables for launch from key stakeholders.
• Ensure products and releases are launched correctly and on schedule.
• Work with partners on integrations that add value to the Social Commerce suite of products.
  

Analytical (25%)

• Assist with reporting visualization and storytelling to ensure data products present easily digestible and actionable data to users.
• Use user and product performance data to inform future product iterations.
• Functional QA testing of platform products and triage issues as needed.
  

Strategic (10%)

• Research emerging market trends
• Collect and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products.
• Identify products and features that deliver outcomes and align with the Inmar Martech vision and strategy.
  

Required Qualification

• Bachelor's Degree preferred
• 2+ years of experience in product management, preferably with B2B products (5+ for Senior Product Manager)
• Proficient in tools to create presentations, flowcharts, mockups, etc.
• Demonstrated ability to speak confidently about the product and value proposition
• Ability to clearly articulate the product vision and get consensus from multiple stakeholders
• Experience defining epics and user stories in an agile environment using tools such as Jira
• Experience working with software engineers to clarify requirements and drive velocity
• Experience with data tools such as Tableau, Google Data Studio, Power BI, etc.
• Knowledge of software development practices, including an understanding of APIs, etc.
• Ability to understand and write SQL queries is a plus
• Experience with social media platforms and influencer marketing is a plus
• Experience working with CPG manufacturers or retailers is a plus
• Travel required (5%)
• This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.