Influencer Marketing Manager (US)

Influencer Marketing Manager

GoHenry is a London and New York-based fintech company that pioneered the youth fintech and financial education category. We are on a mission to make every kid smart with money and to delight our community of 2 million parents and kids with innovative, market-leading tools to help parents raise financially healthy kids.

GoHenry offers a debit card and app for kids and teens and companion apps for the family, with in-app tools for sending money, automating allowance, managing chores, setting savings goals, giving to charity, and in-app financial education lessons where kids can watch videos, take quizzes and earn points & badges. This is all designed to help kids and teens build good money habits that will last a lifetime.

We are looking for an Influencer Marketing Manager, to help build our global influencer program. From strategy to execution, you will source, negotiate, manage, grow influencers and launch campaigns across a variety of verticals that align with our mission and brand values. The ideal candidate is someone that’s passionate and extremely communicative, who understands the space well, knows how to connect with influencers through a variety of methods, can move quickly, and is willing to bring creative strategies to the table.

What You’ll Do

Reporting to our Head of Social, you will help lead an exciting new phase of brand presence and awareness for GoHenry. Your key responsibilities will include, but will not be limited to:

• Build and scale US & UK-focused roster of influencers including outbound outreach and inbound opportunities.
• Brainstorm, manage and create campaign briefs tailored to each social platform for our agency partners to scale the influencer program.
• Source, connect, and select micro-influencers that align with our brand mission and objectives.
• Establish and work toward goals and benchmarks, measuring the success of influencer initiatives, delivering monthly reports, and forward-looking recommendations for future influencers and channels.
• Lead and execute day-to-day operations to ensure seamless execution and workflow management while delivering project plans on time.
• Develop kick-off materials for influencers, working with key stakeholders across content, strategy, media, and social to establish key messages and distribution strategies that connect back to the global Marketing calendar.
• Draft contracts, negotiate fees, and manage talent relationships from contracting through campaign wrap-up.
  
  

What We’re Looking For

• 3-5 years of professional experience in influencer marketing, social media, digital strategy, or related field.
• Experience running ongoing/long-term influencer programs on behalf of premier consumer brands.
• Ability to build meaningful relationships with talent and their teams (established and up-and-comers alike).
• A finger on the pulse of the ever-changing world of influencer marketing and pop culture.
• Deep knowledge and understanding of existing and emerging social media platforms and the nuances that go into making compelling and engaging ambassador content across channels.
• Familiarity with social and influencer software tools.
• Experience working with creative teams (e.g. designers, copywriters, social, etc.), as well as PR.
  
  

How can you resist?

• goFlex - flexible working that lets you work where you do your best work
• 25 days annual leave plus 8 flexible public holidays, as well as a late start on your birthday
• Health, dental and vision benefits
• Opportunity to contribute to a 401K
• Excellent induction with ongoing learning and development throughout your career
• Access to the training and development you need to do your best work
• Choose your own equipment
• Company days out and networking events
• Enhanced family leave policies
• Premium Calm account
  
  

About Us

We’re on a mission to make every kid smart with money. Our goal? Create generations of independent, confident young adults, armed with money skills that will set them up for life. We place the power in the hands of young people, giving them the tools they need to master the financial ropes for themselves. They can earn, save, spend, and give with GoHenry’s debit card and app – because learning through doing really works (and it’s more fun!). All while our unique built-in controls give parents total peace of mind.

GoHenry recently raised $40M to expand its mission, led by US growth equity firm Edison Partners with investment from Citi Ventures, Muse Capital, and Revaia (formerly Gaia Capital Partners).

We’re proud to say...

• We help over two million members improve their money skills every single day.
• 92% of parents said their children are more money confident since using GoHenry.
• We’re a high-growth startup and that’s why we need you.
  
  

Want to join our mission?

If GoHenry sounds like a place you’d like to be, please apply using the link below.