Social Media Influencer Manager

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

The Social Media Influencer Manager will be responsible to develop and manage our overall influencer marketing function at Stride, Inc. The ideal candidate is an innovative and data focused social marketer with a specialty for managing marketing campaigns that leverage influencers and content creators. Also, will need an affinity for emerging social trends, synthesize and leverage business goals, consumer insights, and performance data, to develop mass earned reach social marketing campaigns.

In this role, you will report to the Sr. Director of Social and Content Marketing to lead our new influencer marketing function at Stride Inc. You will be a champion and subject-matter expert on all things related to leveraging relationships with influencers and content creators aligned to our brand.

This is a high-profile role that brings measurable value to the success of Stride Inc. Additionally, it is a great fit for an energetic self-starter who enjoys driving social marketing impact and operational efficiency through building world class campaigns and developing scalable processes.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Develop campaign briefs, social content ideas, write and curate content
• Responsible to manage influencer budgets and compensation
• Responsible for the internal and external social ambassador and advocacy programs
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies, and influencers
• Partner with the marketing team to create and coordinate marketing strategies that work across different channels (Product owners, Corporate Communications and PR).
• Coordinate any related outside resources and vendors to ensure success of campaign.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:

• Bachelor’s degree in related field from a four-year college or university
• 5 – 8 years related experience; or
• Equivalent combination of education and experience

Certificates and Licenses: None required.

OTHER REQUIRED QUALIFICATIONS:

• Ability to use data to develop actionable plans to achieve specific outcomes
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude
• Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.); Web proficiency
• Ability to travel 10% of the time (minimal if any e.g. team building activities and training)
• Ability to clear required background check

DESIRED QUALIFICATIONS:

• Prior experience with large brands, corporations, or agency related experience
• Prior experience with Influencer Management tools and marketplaces
• Understanding of Analytics tools (Adobe Analytics, Google Analytics, etc.)

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is virtual and open to residents of the 50 states, D.C., and residents of a US military base abroad.
• We anticipate the salary range to be $53,315 to $99,095. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)