Vice President, Head of Marketing
VICE PRESIDENT, HEAD OF MARKETING
Teachers Federal Credit Union
$8.8B Assets
Hauppauge, NY
Teachers Federal Credit Union (Teachers FCU) is searching for a vice president, marketing. If you have 12 years of marketing experience in the financial services industry and are a hands-on collaborative leader, this job is for you. The vice president, marketing (VP Head of Marketing) directs and develops marketing policies and objectives. The VP Head of Marketing oversees market research and designs marketing plans for specific products, services, or business lines.
The VP Head of Marketing will have a significant impact on the credit union’s social media by creating a viral impact on various platforms. The VP Head of Marketing will use social media to engage individuals in and outside of the credit union industry by creating entertaining content that also provides tools, resources, and education for audience members to build better financial wellness. Teachers FCU wants to be the influencer on social media platforms and the VP Head of Marketing will be a significant, strategic partner in this effort. In addition to social media, the VP Head of Marketing oversees all communications including direct mail campaigns, email campaigns, signage, collateral, mass advertising (print, social, digital, TV, radio), event materials and employee communications to meet defined goals.
As the VP Head of Marketing, you will review changes in the marketplace and recommend marketing strategy to the top management. You will create, implement, and execute the marketing strategy and initiatives aligned with Teachers FCU strategic initiatives, and ensure the strategy and execution are aligned with growth goals, brand vision, value proposition, and member experience. You will analyze and report on marketing effectiveness, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines.
Candidates must have 12 or more years of marketing and communications (brand, advertising, direct, digital, social media, branch merchandising and public relations) experience in financial services. At least 5 years as a marketing leader are required. Candidates must have a bachelor’s degree, specialized course study, or a certification program; top candidates will have a master’s Degree. If you possess a strong understanding and experience of direct channels, including digital marketing, content, social, and lead generation apply today!
Why Teachers FCU Federal Credit Union
Founded in 1952, Teachers FCU Federal Credit Union is a not-for-profit, member-owned financial institution with 32 branch locations in New York throughout Long Island, Queens and Manhattan and is a growing mortgage presence throughout the country. Teachers FCU provides members with exceptional value and service by hiring action-oriented people who share a passion for business and the goal of exceptional member service. Teachers FCU will ensure success by improving continuously, never being satisfied with the status quo, and never slowing down.
Teachers FCU is committed to providing the smartest guidance to help members build a strong financial foundation today, for a better tomorrow providing personal financial services. With more than 375,000 members and almost $9 billion in assets, Teachers FCU is one of the largest credit unions in the country. Teachers FCU is investing in the latest technology to offer up-to-the-minute financial access, assistance, and security. Teachers FCU accepts personal and business deposits, offers loans, and mortgage services, and provides other financial services for anyone and everyone.
Giving back to the community is of utmost importance to Teachers FCU. With one of their guiding principles focused on being a good community partner, they share their time, energy, and resources to support causes that promote education, human services, economic development, and research.
Teachers FCU is headquartered in Long Island. Long Island is an exciting place for professionals to explore. Main street villages gives the city a small-town feel with a lot of culture and diversity for residents to enjoy through fairs, festivals, and places of worship.
There are numerous activities close by for residents to enjoy. The Hamptons and Manhattan are an hour away from central Long Island, there are bike and hiking trails, and golf courses. Within 2 hours residents can enjoy a day of skiing on the mountains and day trips east for homegrown produce, pumpkin, flowers, and trees are a popular pastime. Long Island is home to the US Open, Belmont races, and plenty of marinas for boaters and waterfront dining.
Long Island has 3 international airports in a 2-hour radius and historic landmarks like the Montauk Lighthouse and Theodore Roosevelt’s Home. Residents also enjoy close proximity to several major entertainment venues and seafood. Long Island residents are close to nearly 60 wineries and beautiful beaches and parks. To learn more about Long Island visit https://www.discoverlongisland... DDJ MYERS, LTD.
DDJ Myers is the executive search consultant for this organization. Our expertise is in supporting leadership teams in sustainable practices for high-performing organizations through succession planning, leadership development programs, executive coaching, board governance and renewal, and executive search. Please learn more about us at www.ddjmyers.com.
submit your confidential resume and learn more about the position represented by DDJ Myers, Ltd., please go to http://ddjmyers.com/positions/ or call (800) 574-8877.
