Fitness & Yoga Manager, Influence Marketing & Partnerships

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them. That’s why we work to make the Alo culture authentic to a yoga lifestyle —Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.

OVERVIEW

The Manager, Influence Marketing & Partnerships will support the Head of Influence & Talent Marketing in strategic development, creation, management & execution of all Alo influencer strategies with a focus on Alo’s fitness and yoga categories. As a primary point of contact between both internal and external partners, the Manager ensures that influencers help to achieve key business objectives while aligning with Alo’s core brand values and mission. The position will develop influencer strategies that drive consumer awareness, affinity and inspire new/existing audiences.

Key within this role is to create and manage a deep network of influencers focused on culture, fitness, Yoga, sport, wellness, mindful movement, and lifestyle that can scale globally across partnerships, media, marketing and experiential. This process includes but is not limited to vetting, negotiating, onboarding, and executing influencer activations and partnerships, seeding, and social media campaigns. This role is also responsible for overseeing development and maintenance of Alo’s athlete program.

The role will build brand equity and awareness of Alo, its products and stories focused on building initiatives that cultivate a deep sense of community and engagement with Alo, and its affiliated subsidiaries (including, but not limited to Alo Yoga, Alo Beauty & Wellness, Alo Moves, Alo Gives).

This position is responsible for providing a wide range of management across complex integrated influencer projects, experiences, and campaigns within the Global Brand Marketing team.

RESPONSIBILITIES

• Manage development and execution of global influence marketing strategy with Yoga, sport, athlete & fitness partners.
• Grow and scale awareness of Alo’s Yoga and fitness categories.
• Maintain strategic influencer engagement and relationship management.
• Establish influencer priorities, plans, concepts, and processes across a range of Alo marketing initiatives consistent with business objectives and brand values.
• Manage, build, and maintain influencer network to leverage across Yoga & fitness categories identifying new talent and fostering positive relationships.
• Negotiate and execute influencer agreements and partnerships.
• Ensure influencer alignment across internal teams & cross-category synergies.
• Oversee influencer product placement, through both organic seeding strategies and social media campaigns managing influencer dressing and gifting.
• Manage the creation and execution of influencer programming that fuels consumer awareness, demand & engagement.
• Collaborate with cross functional teams to create the most effective influencer plans for Yoga and fitness.
• Oversee the organization of influencer calendar and reporting across all activity and placements.
• Continually research competitive intelligence within the sport, fitness, mindful and digital media industries.
• Co-manage influencer budget(s) & invoicing with team lead.
• Create inspiration internally and externally for the talent & influence marketing function.
• Strong passion for Alo and its mission.
  
  

QUALIFICATIONS

• 6-7 years of relevant experience in Influencer Marketing, PR, digital platforms & entertainment/cultural, and/or agency marketing.
• Key relationships and proven track record within sport/Yoga/wellness/lifestyle industry is a must.
• Experience developing cross-channel campaigns and programs with partners in culture, lifestyle, fitness, retail, wellness and/or related fields.
• Demonstrated ability to manage complex campaigns and projects and put content in front of consumers.
• Strong interpersonal, negotiating and writing skills
• Entrepreneurial, strategic, and detail-oriented thinker!
• Ability to work productively in a fast-paced, creative, collaborative environment.
• Collaborative team player!
• Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends.
• Live the function – have a strong POV on entertainment, media, digital platforms and commerce, and latest trends.
• Resourceful, creative, and self-motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects.
• Must be motivated, flexible, poised, and adaptable in rapidly changing and fast-paced environment.
• Developed editorial and design skills (writing, editing, grammar, proofreading, laying out + designing presentations, etc.) along with a high-level of creativity.
• A strong aesthetic sensibility and exposure to/understanding of fashion and marketing.
• Resourceful, highly motivated project manager.
  
  

JUST SOME OF THE PERKS

• Generous employee discount for Bella+Canvas, Alo Yoga, and free membership to Alo Moves, with access to hundreds of streaming fitness and yoga classes with top instructors
• Competitive medical, dental and vision plan options, and enhanced additional benefits such as free virtual access to mental health providers and new parent support for employees and dependents
• 401K with company matching
• Free treats, all day, every day! Stay fueled with complimentary cold brew, kombucha, and healthy snacks.
• Daily yoga classes at HQ taught by some of the best yogis in the world in addition to an onsite gym equipped with best-in-class equipment
• Free yoga classes at any of our Sanctuaries
• Dog friends welcome at HQ!
  
  

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