Director of Content and Social

Who we are

Smokeball helps law firms bill more without their clients paying more. Intriguing, right? We were founded by technology leaders with more than 20 years of experience in delivering impactful legal technology products. Our leadership continually strives to develop a company, culture, and team that share a profound love for the law and are compelled to help small law firms find success. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.

What makes us special?

1. Culture is sacred. As a 'Best Places to Work' winner four years in a row, we believe company culture is the single most important ingredient to our success. At the end of the day, it is all about our people.
2. The best product in Legal Tech. We think deeply about the challenges small law firms face. We do not bother with simply delivering a “faster horse,” we drive innovations that truly enhance the lives and businesses of our clients. Check out our ratings on G2, Capterra, and Google.
3. Growth. The Legal Tech industry is estimated to be worth around $15bn and is growing every year. Smokeball is growing right along with it, and we like to take our people with us.

How you’ll help

You will lead the Content and Social team, demonstrating a collaborative spirit and appreciation for innovative PR, content, social media, influencer marketing and creative campaigns. You’ll partner with Product Marketing to generate brand content and messaging, ensuring all of our content and communication materials are on message. Using storytelling, market research, product insights, and relevant content, you’ll help make Smokeball a household name in the legal industry. As the team lead, you will mentor, manage, and guide your team, helping develop high-level ideas, new techniques and identifying best practices. Working for a rapidly growing company, you’re able and willing to jump in and lend a hand as needed, helping the entire marketing team accomplish its goals.

This role is pivotal to Smokeball achieving our revenue and ROI targets. A strong understanding of PR, content distribution, campaign strategy and social media are required.

What you’ll do

Content & Brand:

• Develop and own the content roadmap, organized by 4-to-6-month content themes aligned around buyer personas and industry trends

• Develop a cohesive content and distribution strategy

• Identify and develop new types of content assets designed to drive awareness, recognition, and/or action

• Partner with internal teams to create, refine, and deploy a product messaging architecture to resonate with our ICPs and drives interest in Smokeball

• Oversee the development of our brand standards and content style guides, as well as website content and collateral

Social Media:

• Develop and execute a Social Media strategy to increase our reach, engage our audiences, and distribute relevant, helpful content to our followers

• Manage outreach, overseeing press releases, pitches, award/speaking submissions, and contributed content

• Communicate with industry publishers, influencers, and non-competitive software vendors to extend our reach

Key Objectives:

• Create a content calendar and communicate it regularly with the entire organization

• Refine our voice and maintain brand consistency across all channels

• Support our demand gen efforts like webinars and events by developing messaging, design, and content that resonates with each respective audience.

• Ensure the organization maintains a positive image by overseeing and approving any company information or announcements before they’re released to the public

Experience & skills you’ll need

• 5 - 10 years in B2B marketing that includes digital content / creative production, content distribution across digital marketing channels and/or PR/social media.
• Well versed with distribution across digital marketing channels and/or consumer PR/social media.
• Data-driven leader with experience in qualitative and quantitative research methods to draw consumer insights to determine content strategy. Demonstrated ability to translate brand strategy to content strategy and impactful execution.
• Demonstrated expertise of exceptional verbal communication skills including a clear and persuasive writing style, along with the ability to develop such skills in our staff writers.
• Experience across key brand and communication mediums including marketing content creation, digital marketing, websites, and social media.
• Ability to organize and manage multiple projects simultaneously and have an immediate impact in a high-growth, fast-paced, entrepreneurial environment.
• Must be a creative, flexible, hands-on marketer that’s comfortable rolling up your sleeves and doing whatever it takes to get the job done.

Your future team

Scott Brandt: I’m Scott, VP of Marketing here at Smokeball. We are building a world-class Marketing team and would love to hear from enthusiastic, proactive marketers looking to join a growing company with a great product. Outside work I love to hang out with my wife and kids, travel and dabble in photography. I’m passionate about helping small businesses succeed. I'm equally passionate about helping our Sales and Account teams hit their goals.

Ian Phillips: Hi, I’m Ian! I’m the Sr. Digital Marketing Manager here at Smokeball. I oversee all our US digital marketing, email marketing and marketing automation. I love working at Smokeball because the culture is so friendly and collaborative. We move quickly and work together to reach our goals. When I’m not working, you can usually find me at karaoke, playing guitar or traveling.

Life at Smokeball

• Great Culture: Named Crain’s 2021, 2020, & 2019 Best Workplaces, Inc. Magazine’s 2018 Best Workplaces
• Work-Life Balance: 20 vacation days, 6 sick days, 10 paid holidays, birthday off, volunteer time, and more!
• Career Growth: Smokeball believes in investing in our own people and promoting from within. Our own President started at Smokeball as an Account Manager!
• Flexible Working: We trust our people to get their jobs done. Work remotely full-time? In the office full-time? A hybrid of both? Your choice!
• Benefits: Excellent medical coverage, 401(k) match, monthly wellness stipend, generous parental leave
• Transparency: We keep employees in the loop through monthly global huddles and local standups where we discuss company goals, updates, new hire introductions, etc.
• The Office: The kitchen is stocked with breakfast items, snacks, and beverages, and we have plenty of games to help you relax (ping-pong, billiards, pinball, board games, video games). We also offer free monthly massages provided by a licensed massage therapist!
• Fun Events: In-person happy hours, virtual game nights, family-friendly events, and so much more
• Convenient Transit: We’re located in the heart of downtown Chicago, in walking distance from all major modes of transportation

The values we live by

Creating and fostering a great culture is just as important as providing a great product. At Smokeball, we don’t have Core Values for show, we live and breathe them every day.

• Caring is not optional
• Make it happen
• Deliver legendary service
• Innovate for the client, not the press release
• Be frank
• Keep listening, keep learning

These values inform every strategic decision we make and guide our behavior with every person we meet. When we are bringing new team members into the Smokeball Family, we look for compassion, drive, keen judgement, varied perspectives, and no egos.

What DEI means to us

At Smokeball, we believe that “caring is not optional.” We respect everyone, no matter who they are, what they look like, who they love, where they come from, how they identify, what they believe in, what abilities they have, or what they are trying to overcome. Smokeball is committed to utilizing community partnerships, education, events, and hiring to create a diverse, equitable, and inclusive environment for everyone we interact with.

Learn more about our DEI program here.

More, more, more!

Why do we do what we do? Where did the name ‘Smokeball’ come from? How do we give back? Learn more here.

* Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. No one ever meets 100% of the qualifications! We encourage anyone who is interested to apply based on the responsibilities and requirements outlined. You may be the culture add that we are seeking! We look forward to your application.

* Smokeball is an equal opportunity employer and committed to providing an open, welcoming environment for everyone.