Partnerships Strategist
About the Company:
Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, and Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.
Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives, and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.
The Partnerships Strategist is responsible for being the lead on developing and driving strategy within the Affiliate division the client roster. We’re looking for someone with deep affiliate marketing expertise that is also a strong team player who is passionate about the affiliate industry. The person in this role will be responsible for affiliate marketing strategy and execution through affiliate program launches and optimizations, excellent client communication while being able to problem-solve and think out-of-the-box, and ideating and executing upon A-Z affiliate marketing campaigns with affiliates at the top, middle, and bottom-of-the-funnel to support client business goals.
What You’ll Do:
- Define and drive affiliate strategy for PDM clients.
- Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs.
- Own channel forecasting based on client goals.
- Lead client communication, reporting, and storytelling to ensure the channel is successfully contributing to larger goals of the client.
- Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions.
- Manage affiliate paid placement budgets.
- Collaboration and strategizing with the wider Partnerships team.
What We Look For:
- 2+ years experience in affiliate marketing strategy and end-to-end campaign management
- 1-2 years+ agency experience required
- Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
- Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
- Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting
- Experience managing paid placement budgets for affiliate
- Team-oriented and collaborative
- Effective interpersonal skills
- Organized, detail-oriented, and punctual
- Bachelor’s degree in business, marketing, or relevant field preferred
Benefits & Perks:
- Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
- Employer sponsored life insurance, short- and long-term disability coverage
- 401k plan with up to 4% employer match after 6 months of service
- Unlimited PTO
- Employee assistance program
- Monthly & quarterly team bonding activities
- Commission and bonus opportunities each month/quarter
- Flexible Return to Work options post-pandemic
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please submit an inquiry at https://powerdigitalmarketing.... before taking any further action in relation to the correspondence.
