Senior Manager, Organic & Paid Social Media Strategy

As our Senior Social Media Strategist, you will report to our Sr. Director of Social Media and be responsible for strategy, content management, execution of integrated social and digital media campaigns across all digital channels for our clients.

The role requires excellent project management and client relation skills, strong organic and paid social media strategy experience, a keen eye for compelling and sticky content (written and visual), and a passion for continuous analysis, testing and learning. This person will serve as a key social and digital strategist, helping to dream up new ways to share our clients’ stories across a whole host of digital and social channels. Our team culture is scrappy, fast-paced, creative, data and detail-oriented, and focused on delivering results in a deadline-driven work environment. We are looking for someone with a strong entrepreneurial spirit who is comfortable wearing many hats and juggling a variety of deliverables. Requires a roll up your sleeves attitude and collaborative mindset with internal and integrated client teams.

We are looking for candidates that possess a true passion for building innovative experiences and social content that engages consumers toward the client’s overall brand goals. This position will lead the continual optimization of these brands social and digital media strategy, ensuring our approach is resonating with our target audience.

Qualifications:

• BA/BS or equivalent, 5+ year’s work experience in Social Media, Digital Marketing including both paid search and paid social
• Agency experience a big plus, but not a requirement
• Experience working in health, beauty, lifestyle and/or consumer products is a MUST! Understanding of how to market in regulated environment is a PLUS.
• You have experience managing campaigns at a variety of budget levels and can make informed recommendations on budget allocations both internally and to clients
• Must have solid strategy and analytical experience in actually managing and executing consumer and B2B social media, influencer and integrated marketing campaigns. Ability to act as an expert in all social platform capabilities and best practices – Google Ad Words, Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, TikTok, etc.
• Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok and Snapchat
• Content development and distribution expertise spanning owned, earned, and paid digital channels
• Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics)
• Passion for using social media channels as a means to communicate with online audiences and deep understanding of what motivates people to engage with brands through various social media platforms.
• Creative, strategic and process-oriented with strong research skills
• Self-starter with strong organizational skills - ability to manage multiple projects, prioritize tasks, meet deadlines, and still be meticulous about the details
• You exhibit enthusiasm, passion, creativity and you enjoy keeping up with the latest trends in social/digital advertising and can translate these trends into meaningful recommendations
• Be willing to do the work, not just manage it. We thrive in a collaborative environment where anyone may be called upon to update a status report, write a brief or create a case study.

Responsibilities:

• Build, optimize and scale social & digital marketing campaigns to meet any and all marketing needs and initiatives (i.e. brand awareness, user generation, revenue optimization) for the agency and its clients including all relevant social media platforms.
• You will be a key contributor to developing social media plans and building effective relationships with all vendors
• You will assist in generating monthly, and quarterly performance reports to clients, and will require the ability to recognize and troubleshoot data anomalies.
• You will demonstrate highly organized campaign/timeline management, with a strong attention to detail including proofreading content and ensuring quality of message
• You will monitor quality, click through rates and conversion rates across accounts. Identify low performing ads and placements and make changes necessary to maximize on client KPIs
• Champion a test & learn culture by capturing and analyzing the appropriate social data/metrics, stay abreast of all best practices, and then act on this information.
• Partnership with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable and assist in crafting meaningful stories and insights for clients

Meet GOLD

We are an award-winning boutique PR, social & digital media marketing agency that specializes in integrated brand communications programs for some of the world's most significant and successful brands in CPG, consumer health and wellness, beauty, medical technology, pharma and lifestyle.

We pride ourselves on being a small agency made up of people who have been in-house or at a big agency who wanted more. We believe size does matter. We offer clients boutique quality service and global agency results and resources.

• Independent, integrated communications firm with a large network of trusted partners
• Nimble and entrepreneurial in how we work, yet big enough to handle the largest and most complex assignments.
• All clients benefit from the creativity and daily involvement of only seasoned, senior people.
• We have retained 80% of our team for at least seven years.

Our Culture

We’re a team that likes to work outside traditional boundaries and do whatever it takes to get the job done for our clients. We walk the line between strategy, communications, social, analytics, creative and paid advertising on a daily basis. Those who thrive in a fast-paced, fun, exciting work environment where you have the opportunity to represent brands you believe in and trust, will do just fine here. We love working together just as much as we love building strong relationships with our clients, where we are one united team, working toward a shared goal.

We’re good partners

We know from experience that integration takes hard work to connect all the pieces and ensure that we can measure what is truly driving results. We have an agency culture of collaboration, respect and integrity and