Influencer Marketing Manager, Gaming/eSports

Overall:

• Own the overall success of assigned campaigns with special focus on gaming and eSports with the aim of delivering above & beyond on behalf of our clients. Also able to work on non-gaming/eSports campaigns.
• Manage the day-to-day workload across assigned campaigns, including delegating tasks to Coordinator(s) and ensuring team alignment.
• Build client materials including but not limited to talent slides, strategy decks and campaign reports.
• Stay aware of trending talent and upcoming talent within the gaming & eSports worlds, as well as actively discovering trends in the industry and on platforms.
• Develop strong internal relationships with all disciplines.

Campaign Development (Talent Casting & Deal-Making):

• Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting, etc
• Lead talent and agent communication professionally and in a timely manner, from initial outreach to completing campaign deliverables.
• Find and propose talent both internally and externally to brand clients.
• Develop deal terms for talent, creative briefs, preparation of offers and contract management.
• Negotiate and manage deals; ensure all contracts are accurate and all key needs are met.

Campaign Execution (Management & Reporting):

• Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews.
• Ensure talent posts are high quality and meet or exceed expectations.
• Ensure talent is paid in a timely manner and that working with Reach is a positive experience.
• Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
• Keep brand partners informed every step of the way with all talent updates.
• Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.

THE IDEAL CANDIDATE WILL HAVE:

• Minimum of 4 years of experience in influencer marketing, including 2 years focused on gaming and/or eSports sectors
• Existing influencer and talent manager relationships a plus
• Ideal candidate will live and breath gaming, streaming, and/or eSports culture
• Strong written and verbal communication skills
• Ability to work effectively in a fast-paced environment
• A passion for social media and influencer marketing, with an innate understanding of social trends and platforms

This is a full-time position that typically would be based at the Reach Agency offices in Venice, CA, USA. Due to COVID-19, the position is currently remote based on West Coast hours.