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Posted May 20, 2022
Lush Fresh Handmade Cosmetics North America

PR Specialist - Corporate

Lush Fresh Handmade Cosmetics North America
New York, NY, United States ⚠ [Archived] No Longer Accepting Applicants

The PR Specialist plays an essential role in growing talent in our business through collaboration and sharing best practices with the PR and Events teams. You know how to be curious about their opportunities and how to be real with feedback and support.

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyze and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey.

Reporting to the Senior PR Manager, the Public Relations Specialist - Corporate is responsible for identifying, capturing and delivering on earn coverage through corporate stories and thought leadership pieces on our business, values and ethics. You lead with a great attitude, bring creativity and a fresh perspective to the Lush with team spirit and a can-do attitude to undertake the below responsibilities.

Responsibilities:

  • Assist the Senior PR manager, and work with PR specialist peers in the creation of corporate, business, values/ethics and though leadership earned coverage strategies for both Canada and the US
  • Create and execute PR, corporate brand activations to elevate awareness, brand love and assigned metrics/goals
  • Act as the DEIB go-to-person for the marketing and creative teams to assess their work through a DEIB lens and DEIB agency lead
  • Create a variety of corporate and DEIB and values-based content (press releases, company statements, articles, posts, stories) for an array of audiences
  • Track and report on project and campaign results as assigned
  • Set clear and measurable objectives for PR initiatives and campaigns
  • Seek creative ways to amplify and extend brand and product reach through earned media and influencer coverage
  • Contribute to the department’s editorial calendar including identifying story opportunities to pitch to media and influencers around the corporate brand, leadership, values and ethics
  • Develop media and influencers lists, press releases, opinion pieces and other related materials
  • Prep spokespeople for interviews such as reporter/outlet bio, anticipated questions and key messages
  • Leverage existing media and influencer relationships and cultivate new relationships locally, regionally and nationally in Canada and the US
  • Support the Brand Director in issues/crisis planning and message response
  • Support, and as needed, lead the development of responsive messages that can be unpredictable around fast-moving issues with tight deadlines
  • Lead the creation of message response for escalated, urgent and sensitive inquiries received by the Customer Care and Social Media teams
  • Monitor, track and report on emerging and active issues that may negatively impact the brand
  • Maintain the company’s statement/message book and holding statements
  • Seek out and develop awards submission opportunities that honour Lush brand values, products, campaigns, workplace and its people
  • Stay in close contact with colleagues in PR, corporate communications and other disciplines to uncover opportunities for external amplification
  • Participate in regular updates and roundtable meetings with colleagues
  • Manage assigned PR budget including monthly updates with Senior PR Manager
  • Perform other duties as required/assigned by the Senior PR Manager

Qualifications

Required:

  • 3+ years of proven experience in Public Relations
  • Bachelor’s Degree in Public Relations, Advertising and/or Marketing or equivalent work experience
  • Outstanding track record of cultivating successful relationships with traditional and digital media
  • Proven media list development and story pitching to deliver high quality media coverage and influencer engagement
  • Successful track record of PR pitches or campaigns that embrace corporate brand messaging with demonstrated ability to align and position to reach and engage target audiences
  • Natural storyteller with genuine interest in Lush, its values and ethics and its people
  • Strong time management skills and attention to detail while simultaneously managing multiple projects
  • Demonstrated comfort level with public speaking and presenting
  • Ability to establish and maintain effective working relationships both internally and externally

Preferred:

  • Agency experience strongly preferred
  • Corporate communications for a consumer product or consumer PR agency experience preferred as well as experience in the beauty industry
  • Strong preference for this role to be based US based in a key Lush market - New York, Boston, LA, San Francisco

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.