Product Marketing Manager, Fashion Events , Fashion Marketing

Job Summary

DESCRIPTION

The Amazon Fashion Marketing & Branding team (amazon.com/fashion) is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may be—on social media, on their phones and devices, across the site, in their inboxes—and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in people-first storytelling, including highlighting real customers and communities and celebrating what they’re wearing now. Our ultimate objective is to help customers feel like their best selves by making getting dressed that much easier. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, and features. In addition to highlighting new arrivals, rising-star brands, and trending and most-loved product, we also accelerate the convenience of shopping for fashion by introducing customers to Prime Try Before You Buy (6 free items for 7 days), Personal Shopper, Luxury Stores, The Drop, virtual try-on experiences, the latest in sustainability, custom Made for You T-shirts, and beyond. We challenge ourselves to produce bar-raising, engaging, and creative content – but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.

We’re a team of 55+, including product marketers, brand marketers, marketing strategists, customer insights leaders, creative directors, art directors, producers, visual designers, copywriters, stylists, fashion/content editors, channel leads (tiktok, twitch, instagram, email, ads, etc.), and beyond, sitting in NYC, Seattle, Santa Monica (and lots of virtual locations!). Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, consumer behavior, large-scale 360-marketing campaigns, branding, merchandising, styling, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Many of our team members have been in the org for 5-10+ years, and we pride ourselves on creating an organization where marketers and creatives can build careers.

Amazon is seeking an Events Product Marketing Manager to lead the strategy, development, and execution of Amazon wide Events. The Product Marketing Manager will work across multiple teams to manage the full lifecycle of marketing support dedicated to a product or initiative at Amazon.

Key job responsibilities

The Product Marketing Manager will be responsible for both tactical and some strategic planning and

overseeing special projects and Amazon-wide corporate events from initial brief and ideation through to onsite and offsite execution across events such as Back to School, Valentine's Day, Mother's Day, Father's Day and more. Additionally, the Product Marketing Manager will support tactical execution support for large-scale events like Holiday (inclusive of the Amazon Fashion print look book, the Fashion Gift Guide, and other gifting experiences) as well as promotional events (Prime Day and Turkey 5 (Black Friday/Cyber Monday)). The ideal candidate is a strong project manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing, vendor, and retail organizations.

A successful candidate must be able to foster an ongoing collaborative, trustworthy connection with both internal and external teams. This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success.

A day in the life

Core Responsibilities Of The Events Product Marketing Manager Are

• Serve as the primary contact during weekly XCM, Top Brands, Retail SME, and other X-category-related meetings (this involves advocating for and negotiating key placements)
• Doc contribution for Event strategies inclusive of plans to meet goals based on Traffic and Channel plans.
• Owning and developing work-back timelines and managing milestones for each event to guide key decision making.
• Own Event flashes in addition to Leadership communication around upcoming plans and performance.
• Manage and report out on projects, status, and work with teams to remove any project blockers.
  
  

Basic Qualifications

• 3+ years of experience in project management, digital marketing, brand management or product management
• Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandising teams
• High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
• Excellent verbal and written communication skills.
• The demonstrated ability to work independently and autonomously.
  

Preferred Qualifications

• Proven track record of defining and delivering innovative campaigns that drive long-term results.
• Strong leader and negotiator who can drive consensus and articulate recommendations and trade-offs to leadership.
• Proven track record of taking end-to-end ownership and driving results; demonstrated ability to manage multiple projects - work prioritization, planning, task delegation, and coordination across functional teams
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Company - Amazon.com Services LLC