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Posted May 20, 2022
Naver Z (ZEPETO)

Influencer Marketing Lead

Naver Z (ZEPETO)
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Since our launch in 2018, NAVER Z (ZEPETO) has grown into a global trendsetting metaverse used by over 300+ million people in nearly 200 countries. We provide a virtual space where our users can create whatever they imagine and share it with the world. Our ambition is to become a world's leading virtual platform where everyone can make their dreams come true. Join us in helping our users build a new future.

REMOTE | USA | Community Development

We are looking for a driven, persuasive, and outgoing Influencer Marketing Lead to help create the playbook for ZEPETO's influencer marketing strategy, build the foundation for our future influencer marketing team, and funnel these new creators into our creator program team.

What You'll Do

  • Create the playbook for ZEPETO's influencer marketing - from best practices to scalable tactics as we grow a team in this field
  • Build relationships with influencers across verticals - from K-pop to Anime to Fashion to Gaming - to ensure activation and retention on the ZEPETO platform
  • Negotiate and implement sponsored content deals with influencers - with an emphasis on this sponsorship opening the door for influencers to join ZEPETO as creators
  • Develop creative and innovative sponsored content with the influencer partners - not just a boring sponsored ad
  • Collaborate with internal teams to ideate and project manage unique in-app activations with influencers to make a splash when they join ZEPETO
  • Test and iterate on pitch materials and partnerships to discover the best way to engage with and convert influencers into active members of the ZEPETO community
  • Collaborate with internal teams to ideate and project manage unique in-app activations with influencers to make a splash when they join ZEPETO

You Are

  • Passionate about influencers across all platforms - on Tiktok, Instagram, YouTube, Twitch, and more - and excited about the prospect of establishing ZEPETO as the premiere metaverse platform for influencer talent
  • People-oriented and enjoy building, managing, and maintaining relationships
  • Analytical and goal-driven - you love to learn from campaigns and continually iterate on them to improve future partnerships
  • Excited to dig into key verticals to find the absolute best influencers to represent the ZEPETO brand
  • Interested in both high-level strategy creation and executing campaigns to test these strategies prior to building out the team

Qualifications

  • 5-7 years of influencer or growth marketing experience required
  • 2-3 years of people management experience preferred, experience building a team a plus
  • Excellent oral and written communication skills with a proven track record of leading a team
  • Well-versed in YouTube, Instagram, and TikTok
  • Proven track record of successful campaigns in the influencer or growth marketing space
  • Highly detail-oriented, organized, and able to multitask
  • Authorized to work in the U.S.

Naver Z (ZEPETO) is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex national origin, sexual orientation, age, citizenship, martial status, disability, gender identity or Vereran status.

Naver Z (ZEPETO) does not accept agency resumes. Naver Z (ZEPETO) is not responsible for any fees related to unsolicited resumes.