Social Media Strategist

Overview:

You’re a digital extrovert who lives for clever content that cuts through the crowd. You’re attuned to all the legacy platforms, but you also have your eyes on newer networks and features because you know emerging trends are meant to be studied. You have a knack for conveying brand voice and you’re a solid communicator with mad grammar skills, who knows when and where to wield the power of a hashtag. You’re intrigued by the wild ways brands engage their social followers and keep them engaged. You believe in a personal, authentically social approach that still meets business objectives with measurable performance.

The Social Media Strategist will work with our Content Marketing Producer, as well as the branding and marketing team, to activate and humanize brands and build positive relationships with audiences. This new teammate will devise strategies for the brands we serve, develop content and messaging for social media and email channels, and then implement, test, track, optimize, and report on the results with a constant focus of improving KPIs. They will be directly engaged with clients and a valuable contributor and collaborator in advancing our award-winning branding and marketing work.

If this describes you and you’re eager to be a part of a friendly, hardworking, and fun-loving team that’s passionate about producing stellar work, then you might just be the Social Media Strategist that Prismatic is looking for.

Fluencies

• Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok
• Facebook Business Manager
• Facebook and Instagram Insights, Twitter Analytics, LinkedIn Analytics
• Social media management and scheduler tools, such as Agorapulse, Sprout Social, HootSuite, Buffer, etc.
• MacOS
• Google Workspace, including Mail, Docs, Sheets, etc. (and/or Microsoft parallels: Word, Excel, PowerPoint)
• MailChimp, Constant Contact, or similar email marketing solutions
• Adobe Creative Suite software for digital content creation
• Video and teleconferencing platforms (Zoom, Teams, etc.)

The ideal candidate can demonstrate:

• Fluencies as outlined
• Post-secondary studies or equivalent professional experience
• 1 or more years of agency experience
• Attention to detail and solid communication skills (written and oral)
• Ability to perform as a seamless and collaborative member of a multidisciplinary team
• Successful management of online communities, including customer engagement and service recovery
• Experience managing multiple brands/accounts simultaneously while delivering unique strategies and voices for each
• Keen understanding of how social media and content ties into and supports a multifaceted marketing strategy
• Ability to identify measurable campaign goals and objectives and relentlessly pursuing them
• A highly organized multitasker who can work independently and with internal teams and external contributors to meet objectives while consistently beating deadlines and staying on or under budget
• Strong analytical and critical thinking skills
• Strong organizational and time management skills; ability to prioritize and juggle between multiple tasks/assignments
• Commitment to valuing diversity and contributing to an inclusive working and learning environment

Roles + Responsibilities

• Manages day-to-day social media activities
• Continued learning + professional development
• Conceive, implement, and optimize social media strategies for clients’ owned channels in partnership with creative and digital team leaders
• Create and manage the social media content calendar, working with other team members to ensure content is unified, on-brand, and accurate
• Identify, plan and create relevant content and messaging for each social media channel (visuals and narrative) based on these strategies in partnership with design and content development team members
• Champion the continued evolution and improvement of content creation and client success
• Identify influencers and facilitate/coordinate influencer-based initiatives
• Create daily original content (Instagram stories, social media feed posts, etc.) and produces social video (Reels, TikTok, etc.) and static content
• Own the ongoing evolution and presentation of Prismatic’s own social media presence
• Enforces the Social Media Guidelines as defined by the brands we serve
• Collaborate with external contributors and manage deadlines as they relate to current and new campaigns
• Assisting with proposal development for new business objectives
• Attend occasional client events
• Attend meetings and presentations and lead when it relates to social media/content marketing related presentations
• Complete ongoing email, phone, and related communications and coordination to keep the client informed and engaged
• Field client requests, setting deadlines, and interfacing with clients by phone and email on reviews, approvals, and scheduling of ready-to-release content
• Perform community management on social media channels, including timely and accurate responses to audience posts and escalating, where appropriate, to internal and client stakeholders
• Funnels leads, inquiries, and support requests to appropriate channels/individuals
• Help shape, develop, implement, and measure Prismatic’s client engagement initiatives
• Identify measurable campaign goals and objectives and relentlessly pursue them
• Continuous testing and monitoring of KPIs across all channels to identify areas for improved optimization to maximize results
• Collaborate with team leaders on the development and presentation of performance reports, translating data into actionable insights
• Track time and coordinate with partners and team members to provide reporting on hours and costs accumulated

Benefits:

• Full-time hybrid position blending work-from-home with working from our downtown studio
• Flexible environment that honors work/life balance
• Generous PTO of 23 days per year*
• Health insurance contributions up to $5,000 per year
• Cell phone stipend
• SIMPLE IRA plan with a match of up to 3%*
• Profit-sharing bonus*
• Paid parental leave
• Access to continued professional development

*Eligibility begins after 90 days

About PRISMATIC:

2022 marks the 20th anniversary of Prismatic! Prismatic is an award-winning creative agency based in downtown Orlando that has forged a national reputation as expert strategists, responsible for creating and activating brilliant brands through magnetic marketing. Since 2002, we have served diverse clients throughout the United States spanning places, sports & entertainment, products, services, and causes.

Our team is composed of intuitive, multi-disciplinary creative professionals who show up every day with the common goal of creating uncommon work. We define success as supporting a healthy work/life balance, generating referral-inducing results, and leaving a lasting, positive impact on everything we touch.

We abide by the belief that creativity absent strategy is malpractice. And we know that with the right teammates by our side, everything is possible (and more fun).

Philanthropy powers our company culture. “Give back” is not a phrase. It’s part of everything we do thanks to our >GOOD Initiative which donates 20% of the profit from every project toward pro bono services for nonprofits.

Diversity is our muse and our mission. Prismatic is 100% committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.