Influencer Marketing Manager
Are you a college sports fanatic? Do you understand the power of social media influencers? Do you enjoy building relationships with clients? Are you a solutions based thinker? Meet Athlytic. We are a start-up company breaking the mold of social media influencers. Athlytic was developed as one of the first platforms to help student athletes partner with brands to drive business. We’re looking for a rockstar to join our team.
About Athlytic
Athlytic is an innovative technology based start-up that connects student athletes with potential endorsement partners. We understand that finding the perfect partner can be a challenge and we simplify that experience for student athletes and brands with our fully-integrated marketplace. WIth new laws going into effect to allow student athletes to monetize their name, image, and likeness. Athlytic is one of the 1st start-ups in this space. Recently, Athlytic has been featured on ESPN Radio, Forbes, NPR, Yahoo, and VH1 Networks and is a recent alum of Techstars.
Athlytic is looking for an influencer marketer with a proven history of successfully working influencers to support national marketing campaigns. This excellent opportunity gives a motivated and driven person the ability to shine and to grow. The ideal candidates will have previously worked at a PR or social media marketing agency and have experience or knowledge of the following verticals: entertainment, sports, automotive, tech, fitness, parenting & content.
This position is responsible for developing strategy, managing programs, supporting on precorring influencers and providing on-going counsel.We are a team and you will be working closely with all of the different departments: Social media, Business Development, and Customer Success.. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment.
Duties include:
- Develop influencer marketing strategies & programs for key clients
- Establish goals and objectives, along with key success metrics for each program
- Help Identify target influencer profiles in key categories & deliverables to attain client success
- Development of weekly and monthly reporting
- Identify influencer opportunities to be leveraged with other business units
- Understanding & enforcement of proper FTC disclosures
- Stay on top of industry trends & PR/social media advancements
Desired Experience
- Agency Experience: 3 - 5 years of influencer marketing experience at a PR or social media marketing agency
- Strategy Development: Proven success in developing impactful influencer programs & reporting success
- Social Media: Robust understanding of social media platforms & analytics
- Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
- Self-Starter: Ability to thrive independently in a fast-paced & deadline-driven environment
- Creativity: Imagination to develop newsworthy PR campaign strategies & promotions that will resonate with target audiences
- Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work
